HAVANA CLUB x ARIES ARISE
Havana Club & Aries Arise present: Butterfly
Havana Club has teamed up with high-end fashion brand Aries Arise to give birth to a cultural project supporting Joshua Gordon in the creation of a new art piece on the street scene of Cuba, accompanied by a capsule collection of merchandise to be launched in November 2019.
Conceived and produced by Aries in collaboration with Havana Club, “BUTTERFLY” is a photography project shot over a month around the drag and trans community of Havana, Cuba.
All images are the result of Gordon’s immersion into the sub-culture of his subjects. The result is a raw yet poetic series of portrait images shot on polaroid, super-8 and 35ml and a 22 minute film.
Set alongside this documentary are a series of images shot in studio in a London studio by Gordon in collaboration with Aries creative director Sofia Prantera and famous stylist Jane How. Inspired by the iconic branded content of 70’s publications like Playboy, the images see Havana Club’s Giraldilla symbol recreated with body paint and gaudily branded, cross body sashes and ribbons.
Drag & Slide
Events in Milan, London, Berlin and Tokyo throughout November 2019 have showcased the work alongside the sale of a collectable coffee table book.
The unisex capsule collection of merchandise branded Aries x Havana Club was launched alongside. Key items featured Joshua’s Cuba photography, hand drawn illustrations and bespoke graphics and reworked logos across tees, socks, a cap and shirt.
Aries x Havana Club also have also collaborated on a design for the release of a limited-edition Havana 7 bottle and glasses, which have been sold and seeded using different channels.
All merchandising and books could be purchased on the Aries Arise website as well as at selected global stores including: 18 Montrose London, Slam Jam Milano, Sporadic Berlin and GR8, Tokyo.
HAVANA CLUB X BURNA BOY
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HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
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HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
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HAVANA CLUB X PLACES+FACES
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HAVANA CLUB X TOMORROWLAND
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HAVANA CLUB X 99 GINGER
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HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
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HAVANA CLUB X RETROSUPERFUTURE
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HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
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Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
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