HAVANA CLUB x ARIES ARISE
Havana Club has teamed up with high-end fashion brand Aries Arise to give birth to a cultural project supporting Joshua Gordon in the creation of a new art piece on the street scene of Cuba, accompanied by a capsule collection of merchandise to be launched in November 2019.
Conceived and produced by Aries in collaboration with Havana Club, “BUTTERFLY” is a photography project shot over a month around the drag and trans community of Havana, Cuba.
All images are the result of Gordon’s immersion into the sub-culture of his subjects. The result is a raw yet poetic series of portrait images shot on polaroid, super-8 and 35ml and a 22 minute film.
Set alongside this documentary are a series of images shot in studio in a London studio by Gordon in collaboration with Aries creative director Sofia Prantera and famous stylist Jane How. Inspired by the iconic branded content of 70’s publications like Playboy, the images see Havana Club’s Giraldilla symbol recreated with body paint and gaudily branded, cross body sashes and ribbons.
Drag & Slide
Events in Milan, London, Berlin and Tokyo throughout November 2019 have showcased the work alongside the sale of a collectable coffee table book.
The unisex capsule collection of merchandise branded Aries x Havana Club was launched alongside. Key items featured Joshua’s Cuba photography, hand drawn illustrations and bespoke graphics and reworked logos across tees, socks, a cap and shirt.
Aries x Havana Club also have also collaborated on a design for the release of a limited-edition Havana 7 bottle and glasses, which have been sold and seeded using different channels.
All merchandising and books could be purchased on the Aries Arise website as well as at selected global stores including: 18 Montrose London, Slam Jam Milano, Sporadic Berlin and GR8, Tokyo.
HAVANA CLUB X DAILY PAPER
Seminal rum brand Havana Club and streetwear force Daily Paper have collaborated to launch a limited-edition streetwear collection and exclusive competition for young creatives. The distinct collection pays homage to the Cuban heritage of Havana Club, infused with the distinctive aesthetic of Daily Paper. The collection was launched on January 26th 2019 at an exclusive event in Belgium.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.
HAVANA CLUB x PLACES + FACES
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HAVANA CLUB X SNEAKERNESS
Havana Club associated with SNEAKERNESS TOUR and went all around Europe to give sneakers aficionados a proper fair with their favourite brands/designers and lots of experience around them. A limited-edition bottle was designed by the Sneakerness creative team and seeded/raffled to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
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HAVANA CLUB X TOMORROWLAND
Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ among which the production of a limited-edition bottle.
HAVANA CLUB X RSF
Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited-edition capsule collection with an exclusive bottle of Havana Club 7 Years Old. This partnership is a celebration of the vibrant Cuban culture and Stephane Ashpool’s colorful & creative career…
HAVANA CLUB X SKEPTA 2.0
Havana Club and Skepta are back again with another creative collaboration that sees the UK artist design his second limited edition Havana Club 7 bottle. A celebration of his Nigerian roots, this Havana Club 7 bottle is all about the creative and cultural connections between Yoruba culture and Afro-Cuban spirit.