HAVANA CLUB x ARIES ARISE
Havana Club has teamed up with high-end fashion brand Aries Arise to give birth to a cultural project supporting Joshua Gordon in the creation of a new art piece on the street scene of Cuba, accompanied by a capsule collection of merchandise to be launched in November 2019.
Conceived and produced by Aries in collaboration with Havana Club, “BUTTERFLY” is a photography project shot over a month around the drag and trans community of Havana, Cuba.
All images are the result of Gordon’s immersion into the sub-culture of his subjects. The result is a raw yet poetic series of portrait images shot on polaroid, super-8 and 35ml and a 22 minute film.
Set alongside this documentary are a series of images shot in studio in a London studio by Gordon in collaboration with Aries creative director Sofia Prantera and famous stylist Jane How. Inspired by the iconic branded content of 70’s publications like Playboy, the images see Havana Club’s Giraldilla symbol recreated with body paint and gaudily branded, cross body sashes and ribbons.
Drag & Slide
Events in Milan, London, Berlin and Tokyo throughout November 2019 have showcased the work alongside the sale of a collectable coffee table book.
The unisex capsule collection of merchandise branded Aries x Havana Club was launched alongside. Key items featured Joshua’s Cuba photography, hand drawn illustrations and bespoke graphics and reworked logos across tees, socks, a cap and shirt.
Aries x Havana Club also have also collaborated on a design for the release of a limited-edition Havana 7 bottle and glasses, which have been sold and seeded using different channels.
All merchandising and books could be purchased on the Aries Arise website as well as at selected global stores including: 18 Montrose London, Slam Jam Milano, Sporadic Berlin and GR8, Tokyo.
HAVANA CLUB x FRENNA
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, and hit the studio with Cuban artists Daymé Arocena and Kumar, where they recorded the new EP titled “Havana Club Sessions Vol. 1”. For the release of this album a limited edition bottle was produced using the cover design for the label creation.
HAVANA CLUB X PLACES+FACES
Havana Club and Places + Faces launched a capsule collection of urban clothing, inspired by the love both brands have for meeting new people, travelling…
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV is created from a special blend of Cuba’s finest rum bases, each aged for a minimum of 12 years (up to 40 years) in 60-year-old casks. The result is an unusual, limited-edition batch of just 2,000 bottles, released at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or on the rocks to bring out the richness of its flavours, which include aromas of sweet tobacco, vanilla, butterscotch, caramelised tropical fruits, cinnamon and other darkened spices.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. This collaboration revolves around the new limited edition Skepta Havana Club 7 bottle, which has been designed to support the shared global community.
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club, the collaboration that embodies the union between the city of Havana, its culture and acetate. Through a limited collection and a series of online events, we celebrate the art and craftsmanship of the current scene. The city, the rum and the essence itself will reach 5 cities: Milan, Berlin, Moscow, Shanghai and, of course, Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and peopl.