HAVANA CLUB x DAILY PAPER
United by rich heritage and a deep rooting in street culture, Havana Club and the influential Daily Paper have come together to celebrate that which forms the very pillar of both brands: authenticity, tradition, and eclecticism. Starting the collaboration with a one-off collection incorporating the many facets of both brands, the result is an exclusive 8-piece apparel line. Drawing inspiration from the rich Cuban roots of Havana Club and the creative aesthetic of Daily Paper, the collection features shades of black and gold — inspired by a ubiquitous gold chain.
Drag & Slide
CUBAN LINKS – A COLLAB' WHICH GIVES BACK
In addition, this exclusive collection kicked off with a search for 3 young, talented individuals who were flown to La Havana and mentored during a week-long creative workshop, to produce the final pieces of the collection and feature in the campaign’s hero film.