THE ART OF RUM MAKING
Rum drinking as a heritage of Cuban culture
Rum crafted by Maestros del Ron Cubano
The values of Havana Club are best represented by the Maestros del Ron Cubano. Theirs is not a job taught in textbooks. As Don José Navarro, the premier Maestro del Ron Cubano put it, it is “a cultural heritage, passed on from Maestro to Maestro”. For 15 long years the aspiring Maestro undergoes through a rigorous training. Under the supervision of a senior Maestro del Ron Cubano, they learn to select the best molasses, supervise their fermentation and distillation, pick the best casks to age the distillates and blend them to obtain the finest rums. A Maestro del Ron Cubano is a true master of their craft.
THE RUM MAKING PROCESS
The finest rums need time
“What makes Havana Club special? It’s the unique ingredients that nature has provide: rich sugar cane, fertile soil, the perfect tropical climate that gave Cuba the nickname “the isle of rum”. It’s the people: from the harvesters and the teams in our distillery to the master rum-maker, all driven by a passion for this Cuban tradition. And it’s also time, for every single one of our rums is aged for at least three years. Is it worth it? We think so.
“Cuban rum has its own specificities that are very hard to replicate anywhere else than in Cuba.”
Don Juan Carlos Gonzalez, Maestro del Ron Cubano”
Our best-selling rums
Our three best-selling rums Havana Club 3, Havana Club Especial & Havana Club 7 embody the Cuban rum style, with its lightness and freshness paired with the complexity and elegance that comes from natural tropical ageing. Each rum undergoes a distinct ageing process to release the optimum flavours for specific cocktails or simply for sipping.
Tradition and heritage of Cuban rum: The Havana Club prestige collection
The Havana Club Prestige Collection harnesses the expertise and passion of Cuba’s Maestros del Ron Cubano to create exceptional rums that can challenge even the most refined palates. Each rum is a rare expression of the work of the Maestros del Ron Cubano, past and present, created for sipping and savouring.
Just like our rum, Cuba’s artistic scene has a style, richness and vibrancy of its own! Through the Havana Club Cultura initiative, we’ve been committed since 2007 to helping Cuban artists show the world what they do and to letting the world see and hear what these artists have to say about their work, their life and their country. Want to get a flavour of the Cuban arts scene?
Sustainability & Responsibility
Sustainability & Responsibility is part of our history. It draws on our vision ‘Créateurs de Convivialité’ and is one of our business priorities. From ‘grain to glass’, S&R is at the heart of our business and everyone has a role to play in delivering this new plan.
We bring good times from a good place, to create a more convivial world, a world without excess.
The world is made of finite resources, under huge pressure. Havana Club is committed to minimizing waste at every step by imagining, producing and distributing its products in ways that optimize and help preserve natural resources.
Convivialité is about sharing, warmth, care and respect for people everywhere. This commitment is related to increasing diversity and fairness for all its people and empowering people across its supply chain.
Wine & Spirits bring people together and serve a valuable role in society. Havana Club is committed to fighting alcohol misuse in society by taking action on harmful drinking and engaging with its stakeholders for real change.
Every Havana Club product takes its character from the land where it was grown. This area of commitment focuses on nurturing every terroir and its biodiversity, responding to the challenges of climate change to ensure quality ingredients now and for generations to come.