HAVANA CLUB x ARIES ARISE
Havana Club & Aries Arise present: Butterfly
Havana Club has teamed up with high-end fashion brand Aries Arise to give birth to a cultural project supporting Joshua Gordon in the creation of a new art piece on the street scene of Cuba, accompanied by a capsule collection of merchandise to be launched in November 2019.
Conceived and produced by Aries in collaboration with Havana Club, “BUTTERFLY” is a photography project shot over a month around the drag and trans community of Havana, Cuba.
All images are the result of Gordon’s immersion into the sub-culture of his subjects. The result is a raw yet poetic series of portrait images shot on polaroid, super-8 and 35ml and a 22 minute film.
Set alongside this documentary are a series of images shot in studio in a London studio by Gordon in collaboration with Aries creative director Sofia Prantera and famous stylist Jane How. Inspired by the iconic branded content of 70’s publications like Playboy, the images see Havana Club’s Giraldilla symbol recreated with body paint and gaudily branded, cross body sashes and ribbons.
Events in Milan, London, Berlin and Tokyo throughout November 2019 have showcased the work alongside the sale of a collectable coffee table book.
The unisex capsule collection of merchandise branded Aries x Havana Club was launched alongside. Key items featured Joshua’s Cuba photography, hand drawn illustrations and bespoke graphics and reworked logos across tees, socks, a cap and shirt.
Aries x Havana Club also have also collaborated on a design for the release of a limited-edition Havana 7 bottle and glasses, which have been sold and seeded using different channels.
All merchandising and books could be purchased on the Aries Arise website as well as at selected global stores including: 18 Montrose London, Slam Jam Milano, Sporadic Berlin and GR8, Tokyo.
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
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HAVANA CLUB X PLACES+FACES
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HAVANA CLUB X TOMORROWLAND
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HAVANACLUB X 99GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the rum brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.
HAVANA CLUB X RSF
Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.
HAVANA CLUB X PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….