Havana Club & Aries Arise present: Butterfly

7 Nov. 2019
Havana Club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’.

Havana Club has teamed up with high-end fashion brand Aries Arise to give birth to a cultural project supporting Joshua Gordon in the production of a piece of art on the street scene of Cuba accompanied by a capsule collection of merchandise to be launch November 2019.
Conceived and produced by Aries in collaboration with Havana Club, “BUTTERFLY” is a photographic project shot over a month around the drag and trans community of Havana, Cuba.
All images are the result of Gordon’s immersion into the sub-culture of his subjects. The result is a raw but poetic series of portrait images shot on polaroid, super-8 and 35ml and a 22-minutes-long film.
Set alongside this reportage document are a series of images shot in studio in London by Gordon in collaboration with Aries creative director Sofia Prantera and famous stylist Jane How. Inspired by the iconic branded content of 70’s publications like Playboy, the image see Havana Club’s Giraldilla symbol recreated with body paint and gaudily branded, cross body sashes and ribbons.
Events in Milan, London, Berlin and Tokyo throughout November will showcase the work alongside the sale of a collectable hard back book.
The accompanying capsule unisex release of Aries x Havana Club merchandise will launch alongside. Key items will feature Joshua’s Cuba photography, hand drawn illustrations and bespoke graphics and reworked logos across tees, socks, cap and shirt.
Aries x Havana club have also collaborated on a design for the release of a limited-edition Havana 7 bottle and HC3 and HC 7 glasses which will be sold and seeded using different channels.
All merchandise and books are available to purchase at Aries Arise website since beginning of November as well as select global stores including: 18 Montrose London, Slam Jam Milano, Sporadic Berlin and GR8, Tokyo.
To know more about this collaboration, visit Dazed and confused our global media partner within this collaboration.