HAVANA CLUB x ARIES ARISE
HAVANA CLUB x ARIES ARISE
ARIES ARISE
Havana Club & Aries Arise present: Butterfly
Havana Club has teamed up with high-end fashion brand Aries Arise to give birth to a cultural project supporting Joshua Gordon in the creation of a new art piece on the street scene of Cuba, accompanied by a capsule collection of merchandising to be launched on November 2019.
Conceived and produced by Aries in collaboration with Havana Club, “BUTTERFLY” is a photography project shot over a month around the drag and trans community of Havana, Cuba.
All images are the result of Gordon’s immersion into the sub-culture of his subjects. The result is a raw but poetic series of portrait images shot on polaroid, super-8 and 35ml and a 22-minutes-long film.
Set alongside this documentary are a series of images shot in studio in London by Gordon in collaboration with Aries creative director Sofia Prantera and famous stylist Jane How. Inspired by the iconic branded content of 70’s publications like Playboy, the images see Havana Club’s Giraldilla symbol recreated with body paint and gaudily branded, cross body sashes and ribbons.
THE ANNOUNCEMENT
Events in Milan, London, Berlin and Tokyo throughout November 2019 have showcased the work alongside the sale of a collectable coffee table book.
The unisex capsule collection of merchandising branded Aries x Havana Club was launched alongside. Key items featured Joshua’s Cuba photography, hand drawn illustrations and bespoke graphics and reworked logos across tees, socks, cap and shirt.
Aries x Havana club have also collaborated on a design for the release of a limited-edition Havana 7 bottle, and HC3 and HC 7 glasses which has been sold and seeded using different channels.
All merchandising and books could be purchased on Aries Arise website as well as select global stores including: 18 Montrose London, Slam Jam Milano, Sporadic Berlin and GR8, Tokyo.
OTHER PROJECTS
LIMITED EDITIONS
HAVANA CLUB SESSIONS VOL.1
HAVANA CLUB SESSIONS VOL.1
Havana Club Sessions VOL.1
AN EXCLUSIVE 6 TRACKS EP
Krisy, Darrell Cole, K1D and Saskia are always on the lookout for new inspiration, and recently found it in Cuba’s music and culture. Each of the six tracks on this EP, which is called “Havana Club Sessions Vol. 1”, is a celebration of Havana’s sultry and steamy rhythm.
“The whole setting was my biggest inspiration. You really feel as if you’ve set foot in a different world here.” – KRISY
OTHER PROJECTS
LIMITED EDITIONS
HAVANA CLUB x SNEAKERNESS
HAVANA CLUB x SNEAKERNESS
SNEAKERNESS
SNEAKERNESS 2019 TOUR
Sneakerness 2019 Tour treated their visitors with a new meeting spot within their sneaker conventions: a Havana Club bar in the Chill Out area offering fresh drinks and the opportunity to win the Sneakerness x Havana Club Limited-Edition bottle. This year, city stops benefeting from this operation included Zurich, London, Paris, Milan, Cologne and Rotterdam. Milan even got its own Friends & Family opening night with a dedicated prize wheel!
FOR COLLECTORS ONLY…
Sneakerness Tour is mostly visited by serious collectors and in that sense, it was very natural for Sneakerness and Havana Club team to offer them something unique. Inspired by sneaker materials, this Sneakerness x Havana Club Limited Edition was released in a thousand units only, distributed in seeding and raffling and enjoyed at the Chill Out area bar during the conventions. Stay tuned in the upcoming months because this is just the beginning…
OTHER PROJECTS
LIMITED EDITIONS
HAVANA CLUB x DAILY PAPER
HAVANA CLUB x DAILY PAPER
DAILY PAPER
HAVANA CLUB x DAILY PAPER
United by rich heritage and a deep rooting in street culture, Havana Club and the influential Daily Paper have come together to celebrate that which forms the very pillar of both brands: authenticity, tradition, and eclecticism. Starting the collaboration with a one-off collection incorporating the many facets of both brands, the result is an exclusive 8-piece apparel line. Drawing inspiration from the rich Cuban roots of Havana Club and the creative aesthetic of Daily Paper, the collection features shades of black and gold — inspired by a ubiquitous gold chain.
CUBAN LINKS – A COLLAB' WHICH GIVES BACK
In addition, this exclusive collection kicked off with a search for 3 young, talented individuals who were flown to La Havana and mentored during a week-long creative workshop, to produce the final pieces of the collection and feature in the campaign’s hero film.