HAVANA CLUB X MS BANKS
HAVANA CLUB X MS BANKS
Collab
Since the launch of Cuban Spiced in the UK in Spring 2021, Havana Club have been proud to partner with Ms Banks and spread #spicedvibes. Ms Banks has featured in our UK ad campaign for Cuban Spiced, created an online series – “Raise One” – with us and recently held a big celebration to mark the 1st anniversary of Cuban Spiced in the UK. Read on to discover more…
MS BANKS
MS BANKS
Havana Club and UK Rap Queen Ms Banks have joined forces again to celebrate the 1st year anniversary of Cuban Spiced in the UK. To mark the occasion, we linked up for an epic London party, featuring live performances from Tion Wayne and Deto Black, with Pineapple Daiquiris and a Cuban Spiced Punch leading the cocktail menu. Guests partied into the night spreading #spicedvibes at the vibrant venue, Amazing Grace, which was decorated with a tropical Cuban theme.
A SPICY CELEBRATION
The Ms Banks x Cuban Spiced 1st year anniversary party reunited cultural talent from Ms Banks’ Havana Club “Raise One” campaign including South London take-out phenomenon, Trapp Kitchen, leading Afrobeat stars, Chop Daily, and independent radio sensation, No Signal, bringing them together alongside a VIP guestlist featuring Ms Banks herself, Tion Wayne, Deto Black, Zeze Mills, Tom Moutchi, Tolly T, Nife, Tazer Black, Anoushka and Kaddy from Nuka Nails, Bianca Saunders and Annie Dreya.
Guests enjoyed classic Cuban cocktails with a Cuban Spiced twist, including Pineapple Daiquiris and a Spiced Rum Punch, a branded photobooth and personalised nail bar from bespoke manicure artists Nuka Nails, for Spiced x Ms Banks themed glam. The No Signal team, who have been praised for being a powerful voice for black representation in the UK radio scene, were on the decks with back-to-back DJ sets celebrating the best of black British music to give guests a night to remember.
If you haven’t already seen our Ms Banks x Cuban Spiced “Raise One” digital series, all 3 episodes are available to watch now on YouTube…
Other projects


LIMITED EDITIONS
HAVANA CLUB x FRENNA
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, and hit the studio with Cuban artists Daymé Arocena and Kumar, where they recorded the new EP titled “Havana Club Sessions Vol. 1”. For the release of this album a limited edition bottle was produced using the cover design for the label creation.
HAVANA CLUB X PLACES+FACES
Havana Club and Places + Faces launched a capsule collection of urban clothing, inspired by the love both brands have for meeting new people, travelling…
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV is created from a special blend of Cuba’s finest rum bases, each aged for a minimum of 12 years (up to 40 years) in 60-year-old casks. The result is an unusual, limited-edition batch of just 2,000 bottles, released at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or on the rocks to bring out the richness of its flavours, which include aromas of sweet tobacco, vanilla, butterscotch, caramelised tropical fruits, cinnamon and other darkened spices.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. This collaboration revolves around the new limited edition Skepta Havana Club 7 bottle, which has been designed to support the shared global community.
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club, the collaboration that embodies the union between the city of Havana, its culture and acetate. Through a limited collection and a series of online events, we celebrate the art and craftsmanship of the current scene. The city, the rum and the essence itself will reach 5 cities: Milan, Berlin, Moscow, Shanghai and, of course, Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and peopl.
‘A RIDE WITH’ JEDI ZHOU

‘A RIDE WITH’ JEDI ZHOU
Carte Blanche
Havana Club has the ambition to highlight new creatives and offer @havanaclub as a visibility platform.
“A Ride With” is a Carte Blanche open to Havana Club close collaborators and talents. We invite them to showcase one or more Havana Club products through a ride in one city.
This fifth “Carte Blanche” highlights the work of Jedi Zhou in Shanghai, China.
Jedi Zhou
For our latest focus we follow Jedi Zhou on a night escapade through his hometown, in the streets of Shanghai. Having always been influenced by street culture and driven by a necessity to tell stories, Jedi invites us to discover his expressive & colourful universe with the youth of Shanghai as his main character. Starting as a fashion designer and eventually turning to a passion for cultural photography. Jedi Zhou began experimenting with analog photography. His art is a rich and vital celebration of contemporary life & a celebration of youth culture.
Go check out @jedizhou and @havanaclub on Instagram.
OTHER PROJECTS


LIMITED EDITIONS
HAVANA CLUB x FRENNA
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, and hit the studio with Cuban artists Daymé Arocena and Kumar, where they recorded the new EP titled “Havana Club Sessions Vol. 1”. For the release of this album a limited edition bottle was produced using the cover design for the label creation.
HAVANA CLUB X PLACES+FACES
Havana Club and Places + Faces launched a capsule collection of urban clothing, inspired by the love both brands have for meeting new people, travelling…
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV is created from a special blend of Cuba’s finest rum bases, each aged for a minimum of 12 years (up to 40 years) in 60-year-old casks. The result is an unusual, limited-edition batch of just 2,000 bottles, released at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or on the rocks to bring out the richness of its flavours, which include aromas of sweet tobacco, vanilla, butterscotch, caramelised tropical fruits, cinnamon and other darkened spices.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. This collaboration revolves around the new limited edition Skepta Havana Club 7 bottle, which has been designed to support the shared global community.
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club, the collaboration that embodies the union between the city of Havana, its culture and acetate. Through a limited collection and a series of online events, we celebrate the art and craftsmanship of the current scene. The city, the rum and the essence itself will reach 5 cities: Milan, Berlin, Moscow, Shanghai and, of course, Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and peopl.
HAVANA CLUB X FRENNA
HAVANA CLUB X FRENNA
Collab
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
FRENNA
FRENNA
The bottle features the colours of the Ghanaian flag, which serve as an ode to Frenna’s roots. Also featured in the design are Frenna’s famous ‘777’ logo, an eagle – the tallest bird in the sky that Frenna looks up to and the animal that symbolises Ghana – and seven adinkra symbols that stand for Greatness, Bravery, Creativity, Courage, Wisdom of the Past, Strength and Hatred.
A TOAST TO THE CULTURE
Success is often attributed to the artist himself, but Frenna knows better than anyone that his success has been a process of setbacks, patience, hard work and teamwork. The support he received from his community, friends and family, combined with his passion for the hip-hop culture are the foundation of Frenna’s success.
His Ghanaian roots have always been a major influence on his musical development, upbringing and the value he places on family and friends. This cultural influence and the sense of family that the people around him give him are also important values that he grew up with in the Schilderswijk in The Hague. There, as a child and teenager, he was shaped by everything he saw and experienced in the neighbourhood, and it was there that he developed his work ethic, which has enabled him to realise his dreams.
Havana Club and Frenna believe in the value and importance of creating together and therefore selected six creatives and guided them through mentoring sessions where knowledge and creative ideas were shared. Inspiring each other and sharing creativity were the most important pillars of the process.
The limited edition bottle of Havana Club Rum will be available from April 1st in the Netherlands and Belgium at Gall & Gall, Drankdozijn and Belgian sneakerstores DNA et DeMakers Gallery.
Other projects


LIMITED EDITIONS
HAVANA CLUB x FRENNA
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, and hit the studio with Cuban artists Daymé Arocena and Kumar, where they recorded the new EP titled “Havana Club Sessions Vol. 1”. For the release of this album a limited edition bottle was produced using the cover design for the label creation.
HAVANA CLUB X PLACES+FACES
Havana Club and Places + Faces launched a capsule collection of urban clothing, inspired by the love both brands have for meeting new people, travelling…
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV is created from a special blend of Cuba’s finest rum bases, each aged for a minimum of 12 years (up to 40 years) in 60-year-old casks. The result is an unusual, limited-edition batch of just 2,000 bottles, released at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or on the rocks to bring out the richness of its flavours, which include aromas of sweet tobacco, vanilla, butterscotch, caramelised tropical fruits, cinnamon and other darkened spices.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. This collaboration revolves around the new limited edition Skepta Havana Club 7 bottle, which has been designed to support the shared global community.
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club, the collaboration that embodies the union between the city of Havana, its culture and acetate. Through a limited collection and a series of online events, we celebrate the art and craftsmanship of the current scene. The city, the rum and the essence itself will reach 5 cities: Milan, Berlin, Moscow, Shanghai and, of course, Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and peopl.
HAVANA CLUB X BAD GYAL
HAVANA CLUB X BAD GYAL
Collab
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and people.
BAD GYAL
BAD GYAL
“The party is the place where I connect with myself and with everyone who is there, you feel the music and when that happens, those of us who are gathered together connect with each other… It’s an energy that makes me feel alive”. A bold and daring attitude that both Havana Club and Bad Gyal applaud.
Inspiration
The connection that is generated at a party has something unique, it’s difficult to explain. As they say in Cuba, music says all the things that words can’t say… and that’s why the Bad Gyal x Havana Club collaboration was born, materialising in a special edition designed by the artist herself, combining her urban touch with Cuban rum.
Both Bad Gyal and Havana Club have always been committed to achieving a quality result with an authentic style. Aspirations that have been realised in this exclusive collaboration, with details such as the dripping gold on the upper part of the label and the neon pink ink to celebrate the energy that is generated at parties.
other projects


LIMITED EDITIONS
HAVANA CLUB x FRENNA
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, and hit the studio with Cuban artists Daymé Arocena and Kumar, where they recorded the new EP titled “Havana Club Sessions Vol. 1”. For the release of this album a limited edition bottle was produced using the cover design for the label creation.
HAVANA CLUB X PLACES+FACES
Havana Club and Places + Faces launched a capsule collection of urban clothing, inspired by the love both brands have for meeting new people, travelling…
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV is created from a special blend of Cuba’s finest rum bases, each aged for a minimum of 12 years (up to 40 years) in 60-year-old casks. The result is an unusual, limited-edition batch of just 2,000 bottles, released at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or on the rocks to bring out the richness of its flavours, which include aromas of sweet tobacco, vanilla, butterscotch, caramelised tropical fruits, cinnamon and other darkened spices.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. This collaboration revolves around the new limited edition Skepta Havana Club 7 bottle, which has been designed to support the shared global community.
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club, the collaboration that embodies the union between the city of Havana, its culture and acetate. Through a limited collection and a series of online events, we celebrate the art and craftsmanship of the current scene. The city, the rum and the essence itself will reach 5 cities: Milan, Berlin, Moscow, Shanghai and, of course, Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and peopl.
A RIDE WITH “VICKY GROUT”

A RIDE WITH “VICKY GROUT”
Carte Blanche
Havana Club has the ambition to highlight new creatives and offer @havanaclub as a visibility platform.
“A ride with” is a carte blanche open to Havana Club close collaborators and talents. We invite them to showcase one or more Havana Club products through a ride in one city.
This fourth “carte blanche” highlights the work of Vicky Grout in London, UK.
VICKY GROUT
Vicky has risen through the London photography scene shooting musicians such as Jorja Smith, Rimon, Enny, Aitch, PA Salieu and many more. Music was her inspiration to start shooting and it had become intricately linked to her success, she started shooting at raves and gigs before getting being commissioned by the same artists she has been shooting at gigs for years. Her speciality: immortalize faces and tell stories. For Havana Club 7, she united her friends to showcase what inspires her in London and its creative energy.
Go check out Vicky’s photos on our Instagram: @havanaclub
OTHER PROJECTS


LIMITED EDITIONS
HAVANA CLUB x FRENNA
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, and hit the studio with Cuban artists Daymé Arocena and Kumar, where they recorded the new EP titled “Havana Club Sessions Vol. 1”. For the release of this album a limited edition bottle was produced using the cover design for the label creation.
HAVANA CLUB X PLACES+FACES
Havana Club and Places + Faces launched a capsule collection of urban clothing, inspired by the love both brands have for meeting new people, travelling…
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV is created from a special blend of Cuba’s finest rum bases, each aged for a minimum of 12 years (up to 40 years) in 60-year-old casks. The result is an unusual, limited-edition batch of just 2,000 bottles, released at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or on the rocks to bring out the richness of its flavours, which include aromas of sweet tobacco, vanilla, butterscotch, caramelised tropical fruits, cinnamon and other darkened spices.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. This collaboration revolves around the new limited edition Skepta Havana Club 7 bottle, which has been designed to support the shared global community.
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club, the collaboration that embodies the union between the city of Havana, its culture and acetate. Through a limited collection and a series of online events, we celebrate the art and craftsmanship of the current scene. The city, the rum and the essence itself will reach 5 cities: Milan, Berlin, Moscow, Shanghai and, of course, Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and peopl.
RUM OF SKEPTA
RUM OF SKEPTA
Collab
Havana Club and international musical icon Skepta are proud to announce the next chapter of their global collaboration, a limited-edition rum, Rum of Skepta. Following the creation of two unique Havana Club 7 Rum bottles in summer 2020 and 2021, which drew inspiration from the entwined roots of the brand’s Cuban birthplace and Skepta’s own Nigerian heritage, Rum of Skepta is the pinnacle of a journey which has paid ode to creative impulses, inner strength and the power of community.
RUM OF SKEPTA
RUM OF SKEPTA
Created by Skepta himself alongside Maestro Ronero Asbel Morales in Cuba, during a visit in early 2020, the transporting blend reflects this mood, with a round, balanced flavour profile, subtle on the palate. It is the result of an exceptional meeting of those at the top of their respective fields, and continues a proud tradition of rum creation in the country, something richly embedded in Cuban culture.
A NEW CHAPTER
The collaboration between Havana Club and Skepta began in 2019, when Skepta first visited Havana, Cuba. Struck by deep and entwined links between Cuban traditions and those of his own West African Yoruba heritage through paths of migration, the first two chapters of the collaboration – a pair of redesigned Havana Club 7 Rum bottles – captured this cultural infusion in their labels, which featured traditional Nigerian symbols. The maturation of the collaboration – and an accumulation of the previous chapters of the project – Rum of Skepta was made to encapsulate a feeling of refined elegance, a symbolic emblem of growth, achievement and luxury.
OTHER PROJECTS


LIMITED EDITIONS
HAVANA CLUB x FRENNA
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, and hit the studio with Cuban artists Daymé Arocena and Kumar, where they recorded the new EP titled “Havana Club Sessions Vol. 1”. For the release of this album a limited edition bottle was produced using the cover design for the label creation.
HAVANA CLUB X PLACES+FACES
Havana Club and Places + Faces launched a capsule collection of urban clothing, inspired by the love both brands have for meeting new people, travelling…
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV is created from a special blend of Cuba’s finest rum bases, each aged for a minimum of 12 years (up to 40 years) in 60-year-old casks. The result is an unusual, limited-edition batch of just 2,000 bottles, released at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or on the rocks to bring out the richness of its flavours, which include aromas of sweet tobacco, vanilla, butterscotch, caramelised tropical fruits, cinnamon and other darkened spices.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. This collaboration revolves around the new limited edition Skepta Havana Club 7 bottle, which has been designed to support the shared global community.
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club, the collaboration that embodies the union between the city of Havana, its culture and acetate. Through a limited collection and a series of online events, we celebrate the art and craftsmanship of the current scene. The city, the rum and the essence itself will reach 5 cities: Milan, Berlin, Moscow, Shanghai and, of course, Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and peopl.
HAVANA CLUB X SKEPTA 2.0
HAVANA CLUB X SKEPTA 2.0
Collab
Havana Club and Skepta are back again with another creative collaboration that sees the UK artist design his second limited edition Havana Club 7 bottle. A celebration of his Nigerian roots, this Havana Club 7 bottle is all about the creative and cultural connections between Yoruba culture and Afro-Cuban spirit.
[Available in the UK – More countries to come soon]
SKEPTA 2.0
SKEPTA 2.0
This second edition bottle is inspired by Skepta’s chieftaincy and the journeys that pave our path to greatness. As the collaboration makes clear, “This Havana Club 7 bottle honours my roots. It traces the migration of Yoruba culture from Africa to Cuba and back again. Inspired by the region of my chieftainship in Ogun State Nigeria, it celebrates inner strength and the journeys that make us great.” – Skepta
Inspiration
Alongside the release of the limited edition Havana Club 7 bottle, Skepta and Havana Club have also curated a campaign film of Skepta on his journey from London back to Nigeria to explore the story of his Yoruba roots continuing on from the journey of discovery with Havana Club in Havana, Cuba last year. Travelling from Ogun State to Lagos and the renowned New Africa Shrine, this campaign video specifically celebrates Yoruba culture, both traditional and contemporary, a culture that Skepta, Cuba and Havana Club all share.
OTHER PROJECTS


LIMITED EDITIONS
HAVANA CLUB x FRENNA
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, and hit the studio with Cuban artists Daymé Arocena and Kumar, where they recorded the new EP titled “Havana Club Sessions Vol. 1”. For the release of this album a limited edition bottle was produced using the cover design for the label creation.
HAVANA CLUB X PLACES+FACES
Havana Club and Places + Faces launched a capsule collection of urban clothing, inspired by the love both brands have for meeting new people, travelling…
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV is created from a special blend of Cuba’s finest rum bases, each aged for a minimum of 12 years (up to 40 years) in 60-year-old casks. The result is an unusual, limited-edition batch of just 2,000 bottles, released at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or on the rocks to bring out the richness of its flavours, which include aromas of sweet tobacco, vanilla, butterscotch, caramelised tropical fruits, cinnamon and other darkened spices.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. This collaboration revolves around the new limited edition Skepta Havana Club 7 bottle, which has been designed to support the shared global community.
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club, the collaboration that embodies the union between the city of Havana, its culture and acetate. Through a limited collection and a series of online events, we celebrate the art and craftsmanship of the current scene. The city, the rum and the essence itself will reach 5 cities: Milan, Berlin, Moscow, Shanghai and, of course, Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and peopl.
“A RIDE WITH” LE BOUG MELO

“A RIDE WITH” LE BOUG MELO
Carte Blanche
Havana Club has the ambition to highlight new creatives and offer @havanaclub as a visibility platform.
“A ride with” is a carte blanche open to Havana Club close collaborators and talents. We invite them to showcase one or more Havana Club products through a ride in one city.
This third “carte blanche” highlights the work of Le boug Melo in Marseille, France.
VICKY GROUT
Vicky has risen through the London photography scene shooting musicians such as Jorja Smith, Rimon, Enny, Aitch, PA Salieu and many more. Music was her inspiration to start shooting and it had become intricately linked to her success, she started shooting at raves and gigs before getting being commissioned by the same artists she has been shooting at gigs for years. Her speciality: immortalize faces and tell stories. For Havana Club 7, she united her friends to showcase what inspires her in London and its creative energy.
Go check out Vicky’s photos on our Instagram: @havanaclub
OTHER PROJECTS


LIMITED EDITIONS
HAVANA CLUB x FRENNA
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, and hit the studio with Cuban artists Daymé Arocena and Kumar, where they recorded the new EP titled “Havana Club Sessions Vol. 1”. For the release of this album a limited edition bottle was produced using the cover design for the label creation.
HAVANA CLUB X PLACES+FACES
Havana Club and Places + Faces launched a capsule collection of urban clothing, inspired by the love both brands have for meeting new people, travelling…
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV is created from a special blend of Cuba’s finest rum bases, each aged for a minimum of 12 years (up to 40 years) in 60-year-old casks. The result is an unusual, limited-edition batch of just 2,000 bottles, released at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or on the rocks to bring out the richness of its flavours, which include aromas of sweet tobacco, vanilla, butterscotch, caramelised tropical fruits, cinnamon and other darkened spices.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. This collaboration revolves around the new limited edition Skepta Havana Club 7 bottle, which has been designed to support the shared global community.
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club, the collaboration that embodies the union between the city of Havana, its culture and acetate. Through a limited collection and a series of online events, we celebrate the art and craftsmanship of the current scene. The city, the rum and the essence itself will reach 5 cities: Milan, Berlin, Moscow, Shanghai and, of course, Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and peopl.
“A Ride With” Stephen Tayo

“A Ride With” Stephen Tayo
Carte Blanche
Havana Club has the ambition to highlight new creatives and offer @havanaclub as a visibility platform.
“A ride with” is a carte blanche opened to Havana Club close collaborators and talents. We invite them to showcase one or more Havana Club products through a ride in one city.
This second “carte blanche” highlights the work of Stephen Tayo in Lagos, Nigeria.
Stephen Tayo
stephen.tayo started as a street-style photographer, highlighting the unique energy of the Nigerian capital.
Stephen is now renowned for his work putting the spotlight on the Nigerian subcultures in bright and vivid snapshots, paying hommage to his roots and giving a unique insight on the West African culture. Last summer, he shot the #HavanaClubxSkepta campaign in Cuba.
Today, he is back with havanaclub with an exclusive series in Lagos, starring our Havana Club Iconica collection
OTHER PROJECTS


LIMITED EDITIONS
HAVANA CLUB x FRENNA
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, and hit the studio with Cuban artists Daymé Arocena and Kumar, where they recorded the new EP titled “Havana Club Sessions Vol. 1”. For the release of this album a limited edition bottle was produced using the cover design for the label creation.
HAVANA CLUB X PLACES+FACES
Havana Club and Places + Faces launched a capsule collection of urban clothing, inspired by the love both brands have for meeting new people, travelling…
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV is created from a special blend of Cuba’s finest rum bases, each aged for a minimum of 12 years (up to 40 years) in 60-year-old casks. The result is an unusual, limited-edition batch of just 2,000 bottles, released at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or on the rocks to bring out the richness of its flavours, which include aromas of sweet tobacco, vanilla, butterscotch, caramelised tropical fruits, cinnamon and other darkened spices.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. This collaboration revolves around the new limited edition Skepta Havana Club 7 bottle, which has been designed to support the shared global community.
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club, the collaboration that embodies the union between the city of Havana, its culture and acetate. Through a limited collection and a series of online events, we celebrate the art and craftsmanship of the current scene. The city, the rum and the essence itself will reach 5 cities: Milan, Berlin, Moscow, Shanghai and, of course, Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and peopl.
HAVANA CLUB x PIGALLE
HAVANA CLUB x PIGALLE
Collab
French fashion label Pigalle Paris led by designer Stéphane Ashpool and Havana Club have collaborated to launch an exclusive limited-edition capsule collection and bottle of Havana 7. The partnership is a celebration of the joyful mediums of music and dance and their ability to inspire and connect us.
PIGALLE
PIGALLE
The Collection
The collaboration between the artist, his fashion brand Pigalle Paris and Havana Club pays tribute to Stéphane’s days in Cuba, which in his own words “have changed his life”. It aims to celebrate togetherness, building upon common values: strong commitment towards local communities and constant advocacy for diversity and inclusivity.
Stéphane Ashpool has always been inspired by the world of music and rhythm. From his very first block parties and late-night jam sessions thrown in the top stories of Paris hotels to his acclaimed Pigalle runway shows, it is clear that music, colors & a powerful sense of community have always served as the cultural cornerstones that have supported Ashpool’s vibrant creative career.
Visiting Cuba for the first time, Stéphane was quite naturally captivated by Havana’s local music & dancing scene and the effervescent energy of its people. This vibrant world, fueled by the warming taste of Havana Club rum, resonated with Stéphane’s own story. After all, his mother was a professional dancer, and growing up in Paris Stéphane was always surrounded by many different cultures and rhythms. For him, Cuba felt like a celebration of both his past and present, and that’s how he spent the next few days: meeting and bonding with local communities, savouring their way of life.
Other Projects


LIMITED EDITIONS
HAVANA CLUB x FRENNA
Ghanaian-Dutch artist Frenna and Havana Club have joined forces to celebrate passion, talent and the love of art throughout the campaign “A Toast To The Culture”. The collaboration resulted in an impressive video clip, a limited edition bottle with a unique and distinctive design – designed in collaboration with next generation creatives – and a special portrait painting of Frenna.
HAVANA CLUB X DAILY PAPER
Havana Club and Daily Paper launched a limited collection and a “creative workshop” for young talents.
Indispensable rum brand Havana Club and urban clothing brand Daily Paper have collaborated to launch a limited edition urban clothing collection and an exclusive competition for young creative talent. The unmistakable collection pays homage to Havana Club’s Cuban heritage, infused with Daily Paper’s unmistakable aesthetic. The collection was launched on 26 January 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club teamed up with the SNEAKERNESS TOUR and toured all over Europe to offer sneakerheads an ideal fair with their favourite brands and designers and a lot of experience around them. The Sneakerness creative team designed a limited edition bottle and gave it away to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, and hit the studio with Cuban artists Daymé Arocena and Kumar, where they recorded the new EP titled “Havana Club Sessions Vol. 1”. For the release of this album a limited edition bottle was produced using the cover design for the label creation.
HAVANA CLUB X PLACES+FACES
Havana Club and Places + Faces launched a capsule collection of urban clothing, inspired by the love both brands have for meeting new people, travelling…
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV is created from a special blend of Cuba’s finest rum bases, each aged for a minimum of 12 years (up to 40 years) in 60-year-old casks. The result is an unusual, limited-edition batch of just 2,000 bottles, released at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or on the rocks to bring out the richness of its flavours, which include aromas of sweet tobacco, vanilla, butterscotch, caramelised tropical fruits, cinnamon and other darkened spices.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local “underground” collectives from all over the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring together our audience.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced its collaboration and partnership with photographer Joshua Gordon to launch a multimedia project called “Butterfly” and, among other things, the production of a limited edition bottle.
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. This collaboration revolves around the new limited edition Skepta Havana Club 7 bottle, which has been designed to support the shared global community.
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club, the collaboration that embodies the union between the city of Havana, its culture and acetate. Through a limited collection and a series of online events, we celebrate the art and craftsmanship of the current scene. The city, the rum and the essence itself will reach 5 cities: Milan, Berlin, Moscow, Shanghai and, of course, Havana, Cuba.
HAVANA CLUB x PIGALLE
Pigalle Paris and Havana Club have collaborated to launch a limited edition capsule collection with an exclusive bottle of Havana Club 7 years. This partnership is a celebration of Cuba’s vibrant culture and Stephane Ashpool’s colourful and creative career….
HAVANA CLUB x SKEPTA 2.0
Havana Club and Skepta are back for another creative collaboration, with the British artist designing his second limited edition bottle of Havana Club 7. Celebrating Skepta’s Nigerian roots, the Havana Club 7 bottle presentation evokes the creative connections between Yoruba culture and the Afro-Cuban spirit.
HAVANA CLUB x BAD GYAL
Havana Club, has yet another reason to be proud: its new collaboration with Spanish artist Bad Gyal. The meeting of the brand’s Cuban roots and the artist’s authentic urban energy is enshrined in the launch of a limited edition Havana Club 7 x Bad Gyal, designed as a tribute to parties, music and peopl.