HAVANA CLUB X SKEPTA 2.0

HAVANA CLUB X SKEPTA 2.0

Collab

Havana Club and Skepta are back again with another creative collaboration that sees the UK artist design his second limited edition Havana Club 7 bottle. A celebration of his Nigerian roots, this Havana Club 7 bottle is all about the creative and cultural connections between Yoruba culture and Afro-Cuban spirit.

[Available in the UK – More countries to come soon]

See on instagram >>>

SKEPTA 2.0

SKEPTA 2.0

This second edition bottle is inspired by Skepta’s chieftaincy and the journeys that pave our path to greatness. As the collaboration makes clear, “This Havana Club 7 bottle honours my roots. It traces the migration of Yoruba culture from Africa to Cuba and back again. Inspired by the region of my chieftainship in Ogun State Nigeria, it celebrates inner strength and the journeys that make us great.” – Skepta

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Inspiration

 

Alongside the release of the limited edition Havana Club 7 bottle, Skepta and Havana Club have also curated a campaign film of Skepta on his journey from London back to Nigeria to explore the story of his Yoruba roots continuing on from the journey of discovery with Havana Club in Havana, Cuba last year. Travelling from Ogun State to Lagos and the renowned New Africa Shrine, this campaign video specifically celebrates Yoruba culture, both traditional and contemporary, a culture that Skepta, Cuba and Havana Club all share.

 

 

 

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HAVANA CLUB x PIGALLE

HAVANA CLUB x PIGALLE

Collab

French fashion label Pigalle Paris led by designer Stéphane Ashpool and Havana Club have collaborated to launch an exclusive limited-edition capsule collection and bottle of Havana 7. The partnership is a celebration of the joyful mediums of music and dance and their ability to inspire and connect us.

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PIGALLE

PIGALLE

This partnership between Pigalle Paris and Havana Club praises colors and culture, which are at the heart of Ashpool’s lifetime work. The same spirit the artist infuses into his vivid clothing collections or brightly painted iconic basketball playgrounds continues here with this unique release which notably consists of a limited edition bottle of Havana Club 7 Years Old, a leather jacket, a box logo tee, a full tracksuit & accessories.

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The Collection

The collaboration between the artist, his fashion brand Pigalle Paris and Havana Club pays tribute to Stéphane’s days in Cuba, which in his own words “have changed his life”. It aims to celebrate togetherness, building upon common values: strong commitment towards local communities and constant advocacy for diversity and inclusivity.

Stéphane Ashpool has always been inspired by the world of music and rhythm. From his very first block parties and late-night jam sessions thrown in the top stories of Paris hotels to his acclaimed Pigalle runway shows, it is clear that music, colors & a powerful sense of community have always served as the cultural cornerstones that have supported Ashpool’s vibrant creative career.

Visiting Cuba for the first time, Stéphane was quite naturally captivated by Havana’s local music & dancing scene and the effervescent energy of its people. This vibrant world, fueled by the warming taste of Havana Club rum, resonated with Stéphane’s own story. After all, his mother was a professional dancer, and growing up in Paris Stéphane was always surrounded by many different cultures and rhythms. For him, Cuba felt like a celebration of both his past and present, and that’s how he spent the next few days: meeting and bonding with local communities, savouring their way of life.

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“A Ride With” Stephen Tayo

“A Ride With” Stephen Tayo

Carte Blanche

Havana Club has the ambition to highlight new creatives and offer @havanaclub as a visibility platform.

“A ride with” is a carte blanche opened to Havana Club close collaborators and talents. We invite them to showcase one or more Havana Club products through a ride in one city.

This second “carte blanche” highlights the work of Stephen Tayo in Lagos, Nigeria.

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Stephen Tayo

 

stephen.tayo started as a street-style photographer, highlighting the unique energy of the Nigerian capital.

Stephen is now renowned for his work putting the spotlight on the Nigerian subcultures in bright and vivid snapshots, paying hommage to his roots and giving a unique insight on the West African culture. Last summer, he shot the #HavanaClubxSkepta campaign in Cuba.

Today, he is back with havanaclub with an exclusive series in Lagos, starring our Havana Club Iconica collection

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“A Ride With” Bishop Nast

“A Ride With” Bishop Nast

Carte Blanche

Havana Club has the ambition to highlight new creatives and offer @havanaclub as a visibility platform.

“A ride with” is a carte blanche opened to Havana Club close collaborators and talents. We invite them to showcase one or more Havana Club products through a ride in one city.

This first “carte blanche” is all about the photographer Bishop Nast and its hometown of Clichy-sous-Bois.

Discover our Instagram >>>

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Bishop Nast

 

Bishop Nast is a French street photographer known for empowering what is called the “Grand Paris” and its people through film photography.

During the lockdown, Bishop was struck by the emptiness of places where the neighbourhood usually likes to meet up and hang out. Bishop Nast wanted to capture the strange vibe of these uncertain times where people still find ways to link up with each other to enjoy a bit of conviviality.

Go check out @bishopnast and @havanaclub on Instagram

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HAVANA CLUB X RSF

Collab

Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milan, Berlin, Moscow, Shanghai and Havana, Cuba.

SEE ON INSTAGRAM >>>

RETROSUPERFUTURE

RETROSUPERFUTURE

The acetate known globally as “Havana” has forever been an icon in the eyewear world, its name comes from the particular pigments of Cuban tobacco leaves as they are drying to then become cigars. By creating an exclusive release of sunglasses, limited-edition bottle, long sleeve tee, and unique domino set in Havana acetate, the two brands unite cultural urban scenes globally.

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THE TOUR

For each city of the tour, the two brands have selected one ambassador that represents organic growth in the local creative scene, thereby underlining their constant search for craftsmanship in today’s artistic culture. These ambassadors will team up with the Retrosuperfuture and Havana Club for a series of online talks with their fanbase to discuss their work and their process of creation: from inspiration to conception. After all, the inspiration from tobacco leaves gave the name “havana” to the acetate, and havana acetate, in turn, inspired the RSF / Havana Club collection.

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HAVANA CLUB x SKEPTA

HAVANA CLUB x SKEPTA

Collab

Havana Club and Skepta announced an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.

SKEPTA

SKEPTA

Havana Club, Skepta and friends all connect over shared values and attitudes. At a time of global uncertainty and unrest this stands firm now more than ever, with communities – both local and global – coming together to share collective ideas, visions, and discoveries from afar.

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INSPIRATION

Havana Club, Skepta and friends all connect over shared values and attitudes. At a time of global uncertainty and unrest this stands firm now more than ever, with communities – both local and global – coming together to share collective ideas, visions, and discoveries from afar.

Skepta drew upon this sense of discovery and community when he visited Cuba in 2019. In Havana, the international grime icon and Nigerian Yoruba chief found deep links between Yoruba culture and Afro-Cuban spirit. Yoruba heritage is infused throughout Cuban traditions with its links to the West African people and is experienced in the joyful energy and DIY spirit of Cuba which brings people together. It is a creative essence that Skepta also sees reflected in his own London community.

Together, this brought Skepta to the Cuban concept of ACHÉ; interpreted as the creative, universal spirit that binds all of us. It is aché which Skepta has channeled into his Havana Club 7 collaboration, with a bottle design symbolizing his vision of global community, brought to life through creativity, love, and cultural connections.

The new design features traditional Nigerian cultural symbols, including Ewe Oshun leaves used in Yoruba rituals, cowrie shells found in sacred statues of Elegua, as well as Guiro textiles and Conga drums. The bottle is dedicated to a global community of creative thinkers and doers – the people we raise toasts to the world over.

Learn more on Hypebeast here.

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99GINGER – BL99MING TOUR

99GINGER London event

99GINGER – BL99MING TOUR

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Event

In 2019, 99GINGER and Havana Club joined forces to organize a tour of events around the world. In the most iconic venues of Toronto, Montreal, Porto, London and Hamburg, 99GINGER & Havana Club gathered the various communities of underground music around a sensual common vibe.

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99 Ginger - Toronto
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BL99MING TOUR

99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a selection of merchandise for artists, including, of course, a Havana Club 7 x 99GINGER!

99 Ginger Hamburg Party

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HAVANA CLUB x ARIES ARISE

HAVANA CLUB x ARIES ARISE

Collab

Havana Club x Aries Arise announced their collaboration and partnership with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ which included the production of a limited edition bottle.

See the documentary >>>

ARIES ARISE

ARIES ARISE

Havana Club has teamed up with high-end fashion brand Aries Arise to give birth to a cultural project supporting Joshua Gordon in the creation of a new art piece on the street scene of Cuba, accompanied by a capsule collection of merchandise to be launched in November 2019.

Conceived and produced by Aries in collaboration with Havana Club, “BUTTERFLY” is a photography project shot over a month around the drag and trans community of Havana, Cuba.

All images are the result of Gordon’s immersion into the sub-culture of his subjects. The result is a raw yet poetic series of portrait images shot on polaroid, super-8 and 35ml and a 22 minute film.

Set alongside this documentary are a series of images shot in studio in a London studio by Gordon in collaboration with Aries creative director Sofia Prantera and famous stylist Jane How. Inspired by the iconic branded content of 70’s publications like Playboy, the images see Havana Club’s Giraldilla symbol recreated with body paint and gaudily branded, cross body sashes and ribbons.

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THE ANNOUNCEMENT

Events in Milan, London, Berlin and Tokyo throughout November 2019 have showcased the work alongside the sale of a collectable coffee table book.

The unisex capsule collection of merchandise branded Aries x Havana Club was launched alongside. Key items featured Joshua’s Cuba photography, hand drawn illustrations and bespoke graphics and reworked logos across tees, socks, a cap and shirt.

Aries x Havana Club also have also collaborated on a design for the release of a limited-edition Havana 7 bottle and glasses, which have been sold and seeded using different channels.

All merchandising and books could be purchased on the Aries Arise website as well as at selected global stores including: 18 Montrose London, Slam Jam Milano, Sporadic Berlin and GR8, Tokyo.

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DI-MEH

Di-Meh party

Event

Di-Meh came to Paris on 10th May 2019 to present his new project “Fake Love”. Havana Club was naturally on hand as the official supplier at the release party. This was a perfect opportunity to introduce Di-Meh to our Havana Club 7 rum and our cocktails: Havana Cancha and daiquiri.

Di-Meh party
Di-meh Party

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DI-MEH

DI-MEH : FAKE LOVE RELEASE PARTY

Di-Meh, a 23-year-old rapper from Geneva, came to Paris to the 1999 Club in Paris to present his new project “Fake Love”. The party started with the projection of Natas3000’s skateboard movie, then we had the opportunity to listen exclusively to his new album released on 10th May 2019. Following this exclusive listening, Di-Meh performed a one-hour set.
There were many guests in the club with Orelsan, Lomepal, Slimka and Mehdi Maïzi among others. We also met our Belgian friends from Check with Martin Vachiery who was here to immortalize the release party. Find the Check article here.

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TOMORROWLAND

Tomorrowland event - Bottles - Image 07
Tomorrowland - Image fixe171

Event

Havana Club unveiled a rare and exclusive limited edition rum, Havana Club TMLXV, to celebrate the 15th anniversary of the Tomorrowland festival in Summer 2019.

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TOMORROWLAND

HAVANA CLUB X TOMORROWLAND: TML XV

Created by acclaimed Master of Cuban Rum, Asbel Morales, in collaboration with the creative minds behind Tomorrowland – one of the world’s largest and most impressive music festivals – this limited release super-premium rum is a tribute to the unique, celebratory atmosphere of the festival and the vibrant energy from the streets of Havana.

Havana Club TML XV has been crafted from a special blend of the finest rum bases in Cuba, and each of these bases has been aged for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that were revealed at the Tomorrowland festival in July 2019. This complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.

Tomorrowland - Image Ninon Fauvarque

WHERE TO FIND AND HOW TO ENJOY HAVANA CLUB TML XV:

Havana Club TMLXV was released in 15 of the trendiest and best cocktail bars in cities across Europe, including Artesian (London), Kwänt  (London), Bisou (Paris), Little Link (Cologne) and Paradiso (Barcelona). The full listing of 15 bars is available on the map below. Havana Club TML XV was also available to purchase in top Belgian cavists while stocks last.

The rum can be enjoyed neat on ice or used to elevate classic Cuban Cocktails. You could also give a try to the TML Cocktail, a bespoke recipe created by Ninon Fauvarque – winner of the Havana Club Cocktail Grand Prix 2018 -which was available exclusively at Havana Club’s Bar Mañana onsite at Tomorrowland. The new serve refreshed festival-goers with a blend of Havana Club TML XV, apricot brandy, soft spice syrup, lime juice and iced green tea.

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