Collab

Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.

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RETROSUPERFUTURE

RETROSUPERFUTURE

The acetate globally known as “Havana” has been forever an icon in the eyewear world, its name comes from the particular pigments of the Cuban tobacco leaves as they are drying to then become cigars. By creating an exclusive release of sunglasses, limited-edition bottle, long sleeve tee, and unique domino set in havana acetate, the two brands unite cultural urban scenes globally.

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THE TOUR

For each city of the tour, the two brands have selected one ambassador that represents an organic growth in the local creative scene, therefore underlining their constant search of craftsmanship in today’s artistic culture. These ambassadors will team up with the Retrosu-perfuture and Havana Club for a series of online talks with their public fan base for a discus-sion on their work and their process of creation: from inspiration to conception. After all, the inspiration from tobacco leaves gave the name “havana” to the acetate, and havana acetate, in turn, inspired the RSF / Havana Club collection.

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HAVANA CLUB x SKEPTA

Collab

Havana Club and Skepta announced an exclusive collaboration inspired by the brand’s cuban roots and Skepta’s nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.

SKEPTA

SKEPTA

Havana Club, Skepta and friends all connect over shared values and attitudes. At a time of global uncertainty and unrest this stands firm now more than ever, with communities – both local and global – coming together to share collective ideas, visions, and discoveries from afar.

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INSPIRATION

Havana Club, Skepta and friends all connect over shared values and attitudes. At a time of global uncertainty and unrest this stands firm now more than ever, with communities – both local and global – coming together to share collective ideas, visions, and discoveries from afar.

Skepta drew upon this sense of discovery and community when he visited Cuba in 2019. In Havana, the international grime icon and Nigerian Yoruba chief found deep links between Yoruba culture and Afro-Cuban spirit. Yoruba heritage is infused throughout Cuban traditions with its links to the West African people and is experienced in the joyful energy and DIY spirit of Cuba which brings people together. It is a creative essence that Skepta also sees reflected in his own London community.

Together, this brought Skepta to the Cuban concept of ACHÉ; interpreted as the creative, universal spirit that binds all of us. It is aché which Skepta has channeled into his Havana Club 7 collaboration, with a bottle design symbolizing his vision of global community, brought to life through creativity, love, and cultural connections.

The new design features traditional Nigerian cultural symbols, including Ewe Oshun leaves used in Yoruba rituals, cowrie shells found in sacred statues of Elegua, as well as Guiro textiles and Conga drums. The bottle is dedicated to a global community of creative thinkers and doers – the people we raise toasts to the world over.

Learn more on Hypebeast here.

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99GINGER London event

99GINGER – BL99MING TOUR

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Event

In 2019, 99GINGER and Havana Club joined forces to organize a tour of events around the world. In the most iconic venues of Toronto, Montreal, Porto, London and Hamburg, 99GINGER & Havana Club gathered the various communities of underground music around a sensual and pleasant common vibe.

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99 Ginger - Toronto
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BL99MING TOUR

99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a merchandising for artists, including, of course, a bottle Havana Club 7 x 99GINGER!

99 Ginger Hamburg Party

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HAVANA CLUB x ARIES ARISE

Collab

Havana Club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ among which the production of a limited-edition bottle.

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ARIES ARISE

ARIES ARISE

Havana Club has teamed up with high-end fashion brand Aries Arise to give birth to a cultural project supporting Joshua Gordon in the creation of a new art piece on the street scene of Cuba, accompanied by a capsule collection of merchandising to be launched on November 2019.

Conceived and produced by Aries in collaboration with Havana Club, “BUTTERFLY” is a photography project shot over a month around the drag and trans community of Havana, Cuba.

All images are the result of Gordon’s immersion into the sub-culture of his subjects. The result is a raw but poetic series of portrait images shot on polaroid, super-8 and 35ml and a 22-minutes-long film.

Set alongside this documentary are a series of images shot in studio in London by Gordon in collaboration with Aries creative director Sofia Prantera and famous stylist Jane How. Inspired by the iconic branded content of 70’s publications like Playboy, the images see Havana Club’s Giraldilla symbol recreated with body paint and gaudily branded, cross body sashes and ribbons.

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THE ANNOUNCEMENT

Events in Milan, London, Berlin and Tokyo throughout November 2019 have showcased the work alongside the sale of a collectable coffee table book.

The unisex capsule collection of merchandising branded Aries x Havana Club was launched alongside. Key items featured Joshua’s Cuba photography, hand drawn illustrations and bespoke graphics and reworked logos across tees, socks, cap and shirt.

Aries x Havana club have also collaborated on a design for the release of a limited-edition Havana 7 bottle, and HC3 and HC 7 glasses which has been sold and seeded using different channels.

All merchandising and books could be purchased on Aries Arise website as well as select global stores including: 18 Montrose London, Slam Jam Milano, Sporadic Berlin and GR8, Tokyo.

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Di-Meh party

Event

Di-Meh came to Paris on May 10th to present his new project “Fake Love”. Havana Club was of course the official supplier of its release party. This was a perfect opportunity to introduce him to our Havana Club 7 rum and our cocktails: Havana cancha and Havana daiquiri.

Di-Meh party
Di-meh Party

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DI-MEH

DI-MEH : FAKE LOVE RELEASE PARTY

Di-Meh, a 23-year-old rapper from Geneva, came to Paris to the 1999 Club to present his new project “Fake Love”. The party started with the projection of Natas3000’s skateboard movie, then we had the opportunity to listen exclusively to his new album released on May 10, 2019. Following this exclusive listening, Di-Meh performed a one-hour mini-concert.
There were many guests in the club with Orelsan, Lomepal, Slimka and Mehdi Maïzi among others. We also met our Belgian friends from Check with Martin Vachiery who was here to immortalize the release party. Find the Check article here.

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Event

Havana Club, the only 100% authentic cuban rum available globally, has unveiled a rare and exclusive limited-edition rum to celebrate the 15th anniversary of Tomorrowland festival – Havana Club TML XV.

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TOMORROWLAND

HAVANA CLUB X TOMORROWLAND: TML XV

Created by acclaimed Master of Cuban Rum, Asbel Morales, in collaboration with the creative minds behind Tomorrowland – one of the world’s largest and most impressive music festivals – this new super-premium rum is a tribute to the unique, celebratory atmosphere of the festival and the vibrant energy from the streets of Havana.

Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.

Tomorrowland - Image Ninon Fauvarque

WHERE TO FIND AND HOW TO ENJOY HAVANA CLUB TML XV:

Havana Club TML XV is available at 15 of the trendiest and best cocktail bars in cities across Europe, including Artesian (London), Kwänt London (London), Bisou (Paris), Little Link (Cologne) and Paradiso (Barcelona). The full listing of 15 bars is available on the map below. Havana Club TML XV will also be available to purchase in top Belgian cavists while stocks last.

You can taste it neat on ice or use it to elevate classic Cuban Cocktails. You could also give a try to TML Cocktail, a bespoke one created by Ninon Fauvarque – winner of the Havana Club Cocktail Grand Prix 2018, available exclusively at Havana Club’s Bar Mañana onsite at Tomorrowland. The new serve is set to refresh festival-goers with a blend of Havana Club TML XV, apricot brandy, soft spice syrup, lime juice and iced green tea.

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Background LEB P+F

HAVANA CLUB x PLACES + FACES

Collab

Havana Club and PLACES+FACES express their mutual love for celebration in a series of items inspired by Cuba. Shedding light on La Havana culture, this project embraces the two brands’ interest in travelling to culturally exciting locations and merging networks of talents. Starring Tommy Genesis, Kelvyn Colt & DoughBoy as endorsers of this collaborative project!

PLACES + FACES

PLACES + FACES

Based on their trip there, PLACES+FACES has created various contents meant to give a new perspective on Havana, its people, and its life. The latter, an exploratory video of the best spots encountered and lookbooks, comes along a limited-edition of the mythical Havana Club 7 bottle and a limited capsule collection of t-shirts, caps, and hoodies. All the visuals have been shot with the art direction of Ciesay and Soulz, following their original concept but this time including both international figures and Cuban models living in Havana.

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THE LAUNCH

A celebration event took place in Night Tales, London, on July 26th, inviting friends and family of both brands to raise their glass all together under an unusual tropical 38°C. As the cherry on top, a fine selection of DJs, but also AJ Tracey and Rushi fired up the dancefloor!

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HAVANA CLUB SESSIONS VOL.1

Collab

In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, heading into the studio with Cuban artists Daymé Arocena and Kumar to record a brand-new EP, titled “Havana Club Sessions Vol. 1”. The album and video were released on October 25th, followed by an official release party with a live show on November 8th, 2019, at Bloody Louis in Brussels.

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Havana Club Sessions VOL.1

Havana Club Sessions VOL.1

Krisy, Darrell Cole, K1D and Saskia are always on the lookout for new inspiration, and recently found it in Cuba’s music and culture. Each of the six tracks on this EP, which is called “Havana Club Sessions Vol. 1”, is a celebration of Havana’s sultry and steamy rhythm.

“The whole setting was my biggest inspiration. You really feel as if you’ve set foot in a different world here.” – KRISY

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HAVANA CLUB x SNEAKERNESS

Collab

Sneakerness Tour 2019 got itself a special Havana Club 7 Limited-Edition to cheer their conventions’ visitors and grant these true collectors at heart an exclusive design inspired by sneaker materials. Thousands of sneakers aficionados reunited to connect around fashion, music, art sport… and now over a glass of rum.

SNEAKERNESS

SNEAKERNESS

Sneakerness 2019 Tour treated their visitors with a new meeting spot within their sneaker conventions: a Havana Club bar in the Chill Out area offering fresh drinks and the opportunity to win the Sneakerness x Havana Club Limited-Edition bottle. This year, city stops benefeting from this operation included Zurich, London, Paris, Milan, Cologne and Rotterdam. Milan even got its own Friends & Family opening night with a dedicated prize wheel!

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FOR COLLECTORS ONLY…

Sneakerness Tour is mostly visited by serious collectors and in that sense, it was very natural for Sneakerness and Havana Club team to offer them something unique. Inspired by sneaker materials, this Sneakerness x Havana Club Limited Edition was released in a thousand units only, distributed in seeding and raffling and enjoyed at the Chill Out area bar during the conventions. Stay tuned in the upcoming months because this is just the beginning…

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Daily Paper - Background image

HAVANA CLUB x DAILY PAPER

Collab

Havana Club and Daily Paper launched a limited capsule collection and a ‘creative workhouse’ for young talents.

DAILY PAPER

DAILY PAPER

United by rich heritage and a deep rooting in street culture, Havana Club and the influential Daily Paper have come together to celebrate that which forms the very pillar of both brands: authenticity, tradition, and eclecticism. Starting the collaboration with a one-off collection incorporating the many facets of both brands, the result is an exclusive 8-piece apparel line. Drawing inspiration from the rich Cuban roots of Havana Club and the creative aesthetic of Daily Paper, the collection features shades of black and gold — inspired by a ubiquitous gold chain. 

Daily Paper Bottle

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CUBAN LINKS – A COLLAB' WHICH GIVES BACK

In addition, this exclusive collection kicked off with a search for 3 young, talented individuals who were flown to La Havana and mentored during a week-long creative workshop, to produce the final pieces of the collection and feature in the campaign’s hero film.

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