RUM OF SKEPTA

ROS - Rum of Skepta bottle
ROS - Rum of Skepta bottle

Collab

Havana Club and international musical icon Skepta are proud to announce the next chapter of their global collaboration, a limited-edition rum, Rum of Skepta. Following the creation of two unique Havana Club 7 Rum bottles in summer 2020 and 2021, which drew inspiration from the entwined roots of the brand’s Cuban birthplace and Skepta’s own Nigerian heritage, Rum of Skepta is the pinnacle of a journey which has paid ode to creative impulses, inner strength and the power of community.

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RUM OF SKEPTA

RUM OF SKEPTA

Created by Skepta himself alongside Maestro Ronero Asbel Morales in Cuba, during a visit in early 2020, the transporting blend reflects this mood, with a round, balanced flavour profile, subtle on the palate. It is the result of an exceptional meeting of those at the top of their respective fields, and continues a proud tradition of rum creation in the country, something richly embedded in Cuban culture.

ROS - Rum of Skepta bottle
ROS - Rum of Skepta ROS - Rum of Skepta bottle
ROS - Rum of Skepta bottle
ROS - Rum of Skepta bottle
ROS - Rum of Skepta
ROS - Rum of Skepta bottle
ROS - Rum of Skepta bottle
ROS - Rum of Skepta

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ROS - Rum of Skepta bottle

A NEW CHAPTER

The collaboration between Havana Club and Skepta began in 2019, when Skepta first visited Havana, Cuba. Struck by deep and entwined links between Cuban traditions and those of his own West African Yoruba heritage through paths of migration, the first two chapters of the collaboration – a pair of redesigned Havana Club 7 Rum bottles – captured this cultural infusion in their labels, which featured traditional Nigerian symbols. The maturation of the collaboration – and an accumulation of the previous chapters of the project – Rum of Skepta was made to encapsulate a feeling of refined elegance, a symbolic emblem of growth, achievement and luxury.

OTHER PROJECTS

HAVANA CLUB X SKEPTA 2.0

Skepta 2.0 x Havana Club - Bottle

HAVANA CLUB X SKEPTA 2.0

Skepta 2.0 x Havana Club - Bottle

Collab

Havana Club and Skepta are back again with another creative collaboration that sees the UK artist design his second limited edition Havana Club 7 bottle. A celebration of his Nigerian roots, this Havana Club 7 bottle is all about the creative and cultural connections between Yoruba culture and Afro-Cuban spirit.

[Available in the UK – More countries to come soon]

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SKEPTA 2.0

SKEPTA 2.0

This second edition bottle is inspired by Skepta’s chieftaincy and the journeys that pave our path to greatness. As the collaboration makes clear, “This Havana Club 7 bottle honours my roots. It traces the migration of Yoruba culture from Africa to Cuba and back again. Inspired by the region of my chieftainship in Ogun State Nigeria, it celebrates inner strength and the journeys that make us great.” – Skepta

Spirits Design Master Harpers Design Silver medal
Skepta 2.0 x Havana Club - Bottle label
Skepta 2.0 x Havana Club - Bottle Skepta 2.0 x Havana Club - Bottle
Skepta 2.0 x Havana Club - Bottle
Skepta 2.0 x Havana Club - Bottle
Skepta 2.0 x Havana Club - Bottle
Skepta 2.0 x Havana Club
Skepta 2.0 x Havana Club
Skepta 2.0 x Havana Club - Bottle

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Skepta 2.0 x Havana Club

Inspiration

 

Alongside the release of the limited edition Havana Club 7 bottle, Skepta and Havana Club have also curated a campaign film of Skepta on his journey from London back to Nigeria to explore the story of his Yoruba roots continuing on from the journey of discovery with Havana Club in Havana, Cuba last year. Travelling from Ogun State to Lagos and the renowned New Africa Shrine, this campaign video specifically celebrates Yoruba culture, both traditional and contemporary, a culture that Skepta, Cuba and Havana Club all share.

 

 

 

OTHER PROJECTS

HAVANA CLUB x PIGALLE

Havana Club x Pigalle Limited Edition

HAVANA CLUB x PIGALLE

Havana Club x Pigalle Limited Edition

Collab

French fashion label Pigalle Paris led by designer Stéphane Ashpool and Havana Club have collaborated to launch an exclusive limited-edition capsule collection and bottle of Havana 7. The partnership is a celebration of the joyful mediums of music and dance and their ability to inspire and connect us.

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PIGALLE

PIGALLE

This partnership between Pigalle Paris and Havana Club praises colors and culture, which are at the heart of Ashpool’s lifetime work. The same spirit the artist infuses into his vivid clothing collections or brightly painted iconic basketball playgrounds continues here with this unique release which notably consists of a limited edition bottle of Havana Club 7 Years Old, a leather jacket, a box logo tee, a full tracksuit & accessories.
Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition

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Havana Club x Pigalle Limited Edition Ashpool

The Collection

The collaboration between the artist, his fashion brand Pigalle Paris and Havana Club pays tribute to Stéphane’s days in Cuba, which in his own words “have changed his life”. It aims to celebrate togetherness, building upon common values: strong commitment towards local communities and constant advocacy for diversity and inclusivity.

Stéphane Ashpool has always been inspired by the world of music and rhythm. From his very first block parties and late-night jam sessions thrown in the top stories of Paris hotels to his acclaimed Pigalle runway shows, it is clear that music, colors & a powerful sense of community have always served as the cultural cornerstones that have supported Ashpool’s vibrant creative career.

Visiting Cuba for the first time, Stéphane was quite naturally captivated by Havana’s local music & dancing scene and the effervescent energy of its people. This vibrant world, fueled by the warming taste of Havana Club rum, resonated with Stéphane’s own story. After all, his mother was a professional dancer, and growing up in Paris Stéphane was always surrounded by many different cultures and rhythms. For him, Cuba felt like a celebration of both his past and present, and that’s how he spent the next few days: meeting and bonding with local communities, savouring their way of life.

Other Projects

HAVANA CLUB X RSF

Collab

Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milan, Berlin, Moscow, Shanghai and Havana, Cuba.

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RETROSUPERFUTURE

RETROSUPERFUTURE

The acetate known globally as “Havana” has forever been an icon in the eyewear world, its name comes from the particular pigments of Cuban tobacco leaves as they are drying to then become cigars. By creating an exclusive release of sunglasses, limited-edition bottle, long sleeve tee, and unique domino set in Havana acetate, the two brands unite cultural urban scenes globally.

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THE TOUR

For each city of the tour, the two brands have selected one ambassador that represents organic growth in the local creative scene, thereby underlining their constant search for craftsmanship in today’s artistic culture. These ambassadors will team up with the Retrosuperfuture and Havana Club for a series of online talks with their fanbase to discuss their work and their process of creation: from inspiration to conception. After all, the inspiration from tobacco leaves gave the name “havana” to the acetate, and havana acetate, in turn, inspired the RSF / Havana Club collection.

OTHER PROJECTS

HAVANA CLUB x SKEPTA

Collab Skepta x Havana Club

HAVANA CLUB x SKEPTA

Collab

Havana Club and Skepta announced an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.

SKEPTA

SKEPTA

Havana Club, Skepta and friends all connect over shared values and attitudes. At a time of global uncertainty and unrest this stands firm now more than ever, with communities – both local and global – coming together to share collective ideas, visions, and discoveries from afar.

Collab Skepta x Havana Club limited edition bottle Collab Skepta x Havana Club limited edition bottle
Collab Skepta x Havana Club
Collab Skepta x Havana Club
Collab Skepta x Havana Club
Collab Skepta x Havana Club
Collab Skepta x Havana Club
Collab Skepta x Havana Club

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Collab Skepta x Havana Club

INSPIRATION

Havana Club, Skepta and friends all connect over shared values and attitudes. At a time of global uncertainty and unrest this stands firm now more than ever, with communities – both local and global – coming together to share collective ideas, visions, and discoveries from afar.

Skepta drew upon this sense of discovery and community when he visited Cuba in 2019. In Havana, the international grime icon and Nigerian Yoruba chief found deep links between Yoruba culture and Afro-Cuban spirit. Yoruba heritage is infused throughout Cuban traditions with its links to the West African people and is experienced in the joyful energy and DIY spirit of Cuba which brings people together. It is a creative essence that Skepta also sees reflected in his own London community.

Together, this brought Skepta to the Cuban concept of ACHÉ; interpreted as the creative, universal spirit that binds all of us. It is aché which Skepta has channeled into his Havana Club 7 collaboration, with a bottle design symbolizing his vision of global community, brought to life through creativity, love, and cultural connections.

The new design features traditional Nigerian cultural symbols, including Ewe Oshun leaves used in Yoruba rituals, cowrie shells found in sacred statues of Elegua, as well as Guiro textiles and Conga drums. The bottle is dedicated to a global community of creative thinkers and doers – the people we raise toasts to the world over.

Learn more on Hypebeast here.

OTHER PROJECTS

99GINGER – BL99MING TOUR

99GINGER – BL99MING TOUR

HAVANA CLUB x 99GINGER London event - 81610027

Event

In 2019, 99GINGER and Havana Club joined forces to organize a tour of events around the world. In the most iconic venues of Toronto, Montreal, Porto, London and Hamburg, 99GINGER & Havana Club gathered the various communities of underground music around a sensual common vibe.

HAVANA CLUB x 99GINGER London event - 81610008
99 Ginger - Toronto
Bl99ming tour - Event 99Ginger
99GINGER London event
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HAVANA CLUB x 99GINGER Toronto event - 62180022
HAVANA CLUB x 99GINGER Toronto event - 62180026.
HAVANA CLUB x 99GINGER Toronto event - 62180033

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BL99MING TOUR

The rum brand HAVANA CLUB and 99GINGER collaborated with local underground collectives from around the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a selection of merchandise for artists, including, of course, a Havana Club 7 x 99GINGER rum bottle!

99 Ginger Hamburg Party

OTHER PROJECTS

HAVANA CLUB x ARIES ARISE

Collab Aries Arise x Havana Club limited edition bottle

HAVANA CLUB x ARIES ARISE

Collab Aries Arise x Havana Club

Collab

Havana Club x Aries Arise announced their collaboration and partnership with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ which included the production of a limited edition bottle.

See the documentary >>>

ARIES ARISE

ARIES ARISE

Havana Club has teamed up with high-end fashion brand Aries Arise to give birth to a cultural project supporting Joshua Gordon in the creation of a new art piece on the street scene of Cuba, accompanied by a capsule collection of merchandise to be launched in November 2019.

Conceived and produced by Aries in collaboration with Havana Club, “BUTTERFLY” is a photography project shot over a month around the drag and trans community of Havana, Cuba.

All images are the result of Gordon’s immersion into the sub-culture of his subjects. The result is a raw yet poetic series of portrait images shot on polaroid, super-8 and 35ml and a 22 minute film.

Set alongside this documentary are a series of images shot in studio in a London studio by Gordon in collaboration with Aries creative director Sofia Prantera and famous stylist Jane How. Inspired by the iconic branded content of 70’s publications like Playboy, the images see Havana Club’s Giraldilla symbol recreated with body paint and gaudily branded, cross body sashes and ribbons.

Collab Aries Arise x Havana Club limited edition bottle Collab Aries Arise x Havana Club limited edition bottle and glass Collab Aries Arise x Havana Club limited edition bottle Collab Aries Arise x Havana Club limited edition bottle
Collab Aries Arise x Havana Club
Collab Aries Arise x Havana Club
Collab Aries Arise x Havana Club
Collab Aries Arise x Havana Club
Collab Aries Arise x Havana Club
Collab Aries Arise x Havana Club
Collab Aries Arise x Havana Club
Collab Aries Arise x Havana Club
Collab Aries Arise x Havana Club limited edition bottle
Collab Aries Arise x Havana Club tee-shirt and cap
Collab Aries Arise x Havana Club tee-shirt
Collab Aries Arise x Havana Club
Collab Aries Arise x Havana Club limited edition bottle
Collab Aries Arise x Havana Club limited edition bottle and cap
Collab Aries Arise x Havana Club
Collab Aries Arise x Havana Club socks
Collab Aries Arise x Havana Club limited edition bottle
Collab Aries Arise x Havana Club
Collab Aries Arise x Havana Club

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Collab Aries Arise x Havana Club limited edition bottle

THE ANNOUNCEMENT

Events in Milan, London, Berlin and Tokyo throughout November 2019 have showcased the work alongside the sale of a collectable coffee table book.

The unisex capsule collection of merchandise branded Aries x Havana Club was launched alongside. Key items featured Joshua’s Cuba photography, hand drawn illustrations and bespoke graphics and reworked logos across tees, socks, a cap and shirt.

Aries x Havana Club also have also collaborated on a design for the release of a limited-edition Havana 7 bottle and glasses, which have been sold and seeded using different channels.

All merchandising and books could be purchased on the Aries Arise website as well as at selected global stores including: 18 Montrose London, Slam Jam Milano, Sporadic Berlin and GR8, Tokyo.

OTHER PROJECTS

DI-MEH

Havana Club x Di-Meh - Event
Di-Meh party

Event

Di-Meh came to Paris on 10th May 2019 to present his new project “Fake Love”. Havana Club was naturally on hand as the official supplier at the release party. This was a perfect opportunity to introduce Di-Meh to our Havana Club 7 rum and our cocktails: Havana Cancha and daiquiri.

Di-Meh party
Havana Club x Di-Meh - Event
Havana Club x Di-Meh - Event
Havana Club x Di-Meh - Event
Havana Club x Di-Meh - Event
Havana Club x Di-Meh - Event
Havana Club x Di-Meh - Event
Havana Club x Di-Meh - Event
Havana Club x Di-Meh - Event
Havana Club x Di-Meh - Event
Bl99ming tour - Event 99Ginger

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DI-MEH

DI-MEH : FAKE LOVE RELEASE PARTY

Di-Meh, a 23-year-old rapper from Geneva, came to the 1999 Club in Paris to present his new project “Fake Love”. The party started with the projection of Natas3000’s skateboard movie. Afterwards, we had the opportunity to listen exclusively to his new album released on 10th May 2019. Following this exclusive event, Di-Meh performed a one-hour set. There were many guests in the club, including Orelsan, Lomepal, Slimka and Mehdi Maïzi among others. We also met our Belgian friends from Check with Martin Vachiery who was here to immortalize the release party. Find the Check article here.

Havana Club x Di-Meh - Event

OTHER PROJECTS

TOMORROWLAND

Tomorrowland event - Bottles - Image 07
Tomorrowland - Image fixe171

Event

Havana Club unveiled a rare and exclusive limited edition rum, Havana Club TMLXV, to celebrate the 15th anniversary of the Tomorrowland festival in Summer 2019.

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Tomorrowland event
Tomorrowland event - Bottles - Image 07
Tomorrowland event
Tomorrowland event
Tomorrowland event
Tomorrowland event
Tomorrowland event
Tomorrowland event
Tomorrowland event
Tomorrowland event

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TOMORROWLAND

HAVANA CLUB X TOMORROWLAND: TML XV

Created by the acclaimed Master of Cuban Rum, Asbel Morales, in collaboration with the creative minds behind the Tomorrowland Festival – one of the world’s largest and most impressive music festivals – this limited release super-premium rum is a tribute to the unique, celebratory atmosphere of the festival and the vibrant energy from the streets of Havana.

The rum Havana Club TMLXV has been crafted from a special blend of the finest rum bases in Cuba, and each of these bases has been aged for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 rum bottles that were revealed at the Tomorrowland Festival in July 2019. This complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.

Tomorrowland - Image Ninon Fauvarque
Tomorrowland event

WHERE TO FIND AND HOW TO ENJOY HAVANA CLUB TML XV:

The Havana Club TMLXV rum was released in 15 of the trendiest and best cocktail bars in cities across Europe, including Artesian (London), Kwänt (London), Bisou (Paris), Little Link (Cologne) and Paradiso (Barcelona). Havana Club TMLXV was also available to purchase in top Belgian cavists while stocks last.

The rum can be enjoyed neat on ice or used to elevate classic Cuban Cocktails. You could also give a try to the TML drink, a bespoke cocktail recipe created by Ninon Fauvarque – winner of the Havana Club Cocktail Grand Prix 2018 – which was available exclusively at Havana Club’s Bar Mañana onsite at Tomorrowland. The new serve refreshed festival-goers with a blend of Havana Club TMLXV, apricot brandy, soft spice syrup, lime juice and iced green tea.

OTHER PROJECTS

HAVANA CLUB x PLACES + FACES

Places + Faces x Havana Club collab

HAVANA CLUB x PLACES + FACES

Collab

Havana Club and PLACES+FACES express their mutual love for celebration in a series of items inspired by Cuba. Shedding light on Havana culture, this project embraces the two brands’ interest in travelling to culturally exciting locations and merging networks of talents. Starring Tommy Genesis, Kelvyn Colt & DoughBoy as endorsers of this collaborative project!

PLACES + FACES

PLACES + FACES

Based on their trip there, PLACES+FACES have created diverse content intended to give a new perspective on Havana, its people, and its life. The latter, an exploratory video of the city’s best spots, comes along with lookbooks, a limited-edition of the mythical Havana Club 7 bottle and a limited capsule collection of t-shirts, caps and hoodies. All the visuals have been shot with the art direction of Ciesay and Soulz, following their original concept but this time including both international figures and Cuban models living in Havana.

Limited edition bottle Places+Faces
Places + Faces x Havana Club collab Places + Faces x Havana Club collab
Places & Faces x Havana Club collab
Place & Faces x Havana Club collab
Places & Faces x Havana Club collab
Places & Faces x Havana Club collab
Places & Faces x Havana Club collab
Places & Faces x Havana Club collab
Places & Faces x Havana Club collab
Places & Faces x Havana Club collab
Places & Faces x Havana Club collab
Places + Faces x Havana Club collab
Places + Faces x Havana Club collab
Places + Faces x Havana Club collab
Places + Faces x Havana Club collab
Places + Faces x Havana Club collab
Places + Faces x Havana Club collab
Places + Faces x Havana Club collab
Places + Faces x Havana Club collab
Places + Faces x Havana Club collab

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Places + Faces x Havana Club collab

THE LAUNCH

A celebration event took place at Night Tales, London, on 26th July 2019, inviting friends and family of both brands to raise their glasses together under an unusually tropical 38°C heat. As the cherry on top, a fine selection of DJs and also AJ Tracey and Rushi fired up the dancefloor!

OTHER PROJECTS