RUM OF SKEPTA
RUM OF SKEPTA
RUM OF SKEPTA
RUM OF SKEPTA
Created by Skepta himself alongside Maestro Ronero Asbel Morales in Cuba, during a visit in early 2020, the transporting blend reflects this mood, with a round, balanced flavour profile, subtle on the palate. It is the result of an exceptional meeting of those at the top of their respective fields, and continues a proud tradition of rum creation in the country, something richly embedded in Cuban culture.
A NEW CHAPTER
The collaboration between Havana Club and Skepta began in 2019, when Skepta first visited Havana, Cuba. Struck by deep and entwined links between Cuban traditions and those of his own West African Yoruba heritage through paths of migration, the first two chapters of the collaboration – a pair of redesigned Havana Club 7 Rum bottles – captured this cultural infusion in their labels, which featured traditional Nigerian symbols. The maturation of the collaboration – and an accumulation of the previous chapters of the project – Rum of Skepta was made to encapsulate a feeling of refined elegance, a symbolic emblem of growth, achievement and luxury.
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LIMITED EDITIONS
HAVANA CLUB X SKEPTA 2.0
HAVANA CLUB X SKEPTA 2.0
SKEPTA 2.0
SKEPTA 2.0
This second edition bottle is inspired by Skepta’s chieftaincy and the journeys that pave our path to greatness. As the collaboration makes clear, “This Havana Club 7 bottle honours my roots. It traces the migration of Yoruba culture from Africa to Cuba and back again. Inspired by the region of my chieftainship in Ogun State Nigeria, it celebrates inner strength and the journeys that make us great.” – Skepta
Inspiration
Alongside the release of the limited edition Havana Club 7 bottle, Skepta and Havana Club have also curated a campaign film of Skepta on his journey from London back to Nigeria to explore the story of his Yoruba roots continuing on from the journey of discovery with Havana Club in Havana, Cuba last year. Travelling from Ogun State to Lagos and the renowned New Africa Shrine, this campaign video specifically celebrates Yoruba culture, both traditional and contemporary, a culture that Skepta, Cuba and Havana Club all share.
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LIMITED EDITIONS
HAVANA CLUB x PIGALLE
HAVANA CLUB x PIGALLE
PIGALLE
Pigalle
The Collection
The collaboration between the artist, his fashion brand Pigalle Paris and Havana Club pays tribute to Stéphane’s days in Cuba, which in his own words “have changed his life”. It aims to celebrate togetherness, building upon common values: strong commitment towards local communities and constant advocacy for diversity and inclusivity.
Stéphane Ashpool has always been inspired by the world of music and rhythm. From his very first block parties and late-night jam sessions thrown in the top stories of Paris hotels to his acclaimed Pigalle runway shows, it is clear that music, colors & a powerful sense of community have always served as the cultural cornerstones that have supported Ashpool’s vibrant creative career.
Visiting Cuba for the first time, Stéphane was quite naturally captivated by Havana’s local music & dancing scene and the effervescent energy of its people. This vibrant world, fueled by the warming taste of Havana Club rum, resonated with Stéphane’s own story. After all, his mother was a professional dancer, and growing up in Paris Stéphane was always surrounded by many different cultures and rhythms. For him, Cuba felt like a celebration of both his past and present, and that’s how he spent the next few days: meeting and bonding with local communities, savouring their way of life.
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HAVANA CLUB X RSF
HAVANA CLUB X RSF
RETROSUPERFUTURE
THE COLLECTION
The acetate known globally as “Havana” has forever been an icon in the eyewear world, its name comes from the particular pigments of Cuban tobacco leaves as they are drying to then become cigars. By creating an exclusive release of sunglasses, limited-edition bottle, long sleeve tee, and unique domino set in Havana acetate, the two brands unite cultural urban scenes globally.
THE TOUR
For each city of the tour, the two brands have selected one ambassador that represents organic growth in the local creative scene, thereby underlining their constant search for craftsmanship in today’s artistic culture. These ambassadors will team up with the Retrosuperfuture and Havana Club for a series of online talks with their fanbase to discuss their work and their process of creation: from inspiration to conception. After all, the inspiration from tobacco leaves gave the name “havana” to the acetate, and havana acetate, in turn, inspired the RSF / Havana Club collection.
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LIMITED EDITIONS
LIMITED EDITIONS
HAVANA CLUB x SKEPTA
HAVANA CLUB x SKEPTA
SKEPTA
THE COLLAB'
Havana Club, Skepta and friends all connect over shared values and attitudes. At a time of global uncertainty and unrest this stands firm now more than ever, with communities – both local and global – coming together to share collective ideas, visions, and discoveries from afar.
INSPIRATION
Havana Club, Skepta and friends all connect over shared values and attitudes. At a time of global uncertainty and unrest this stands firm now more than ever, with communities – both local and global – coming together to share collective ideas, visions, and discoveries from afar.
Skepta drew upon this sense of discovery and community when he visited Cuba in 2019. In Havana, the international grime icon and Nigerian Yoruba chief found deep links between Yoruba culture and Afro-Cuban spirit. Yoruba heritage is infused throughout Cuban traditions with its links to the West African people and is experienced in the joyful energy and DIY spirit of Cuba which brings people together. It is a creative essence that Skepta also sees reflected in his own London community.
Together, this brought Skepta to the Cuban concept of ACHÉ; interpreted as the creative, universal spirit that binds all of us. It is aché which Skepta has channeled into his Havana Club 7 collaboration, with a bottle design symbolizing his vision of global community, brought to life through creativity, love, and cultural connections.
The new design features traditional Nigerian cultural symbols, including Ewe Oshun leaves used in Yoruba rituals, cowrie shells found in sacred statues of Elegua, as well as Guiro textiles and Conga drums. The bottle is dedicated to a global community of creative thinkers and doers – the people we raise toasts to the world over.
Learn more on Hypebeast here.
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LIMITED EDITIONS
LIMITED EDITIONS
HAVANA CLUB x ARIES ARISE
HAVANA CLUB x ARIES ARISE
ARIES ARISE
Havana Club & Aries Arise present: Butterfly
Havana Club has teamed up with high-end fashion brand Aries Arise to give birth to a cultural project supporting Joshua Gordon in the creation of a new art piece on the street scene of Cuba, accompanied by a capsule collection of merchandise to be launched in November 2019.
Conceived and produced by Aries in collaboration with Havana Club, “BUTTERFLY” is a photography project shot over a month around the drag and trans community of Havana, Cuba.
All images are the result of Gordon’s immersion into the sub-culture of his subjects. The result is a raw yet poetic series of portrait images shot on polaroid, super-8 and 35ml and a 22 minute film.
Set alongside this documentary are a series of images shot in studio in a London studio by Gordon in collaboration with Aries creative director Sofia Prantera and famous stylist Jane How. Inspired by the iconic branded content of 70’s publications like Playboy, the images see Havana Club’s Giraldilla symbol recreated with body paint and gaudily branded, cross body sashes and ribbons.
THE ANNOUNCEMENT
Events in Milan, London, Berlin and Tokyo throughout November 2019 have showcased the work alongside the sale of a collectable coffee table book.
The unisex capsule collection of merchandise branded Aries x Havana Club was launched alongside. Key items featured Joshua’s Cuba photography, hand drawn illustrations and bespoke graphics and reworked logos across tees, socks, a cap and shirt.
Aries x Havana Club also have also collaborated on a design for the release of a limited-edition Havana 7 bottle and glasses, which have been sold and seeded using different channels.
All merchandising and books could be purchased on the Aries Arise website as well as at selected global stores including: 18 Montrose London, Slam Jam Milano, Sporadic Berlin and GR8, Tokyo.
LIMITED EDITIONS
HAVANA CLUB SESSIONS VOL.1
HAVANA CLUB SESSIONS VOL.1
Havana Club Sessions VOL.1
AN EXCLUSIVE 6 TRACK EP
Krisy, Darrell Cole, K1D and Saskia are always on the lookout for new inspiration, and recently found it in Cuba’s music and culture. Each of the six tracks on this EP, which is called “Havana Club Sessions Vol. 1”, is a celebration of Havana’s sultry and steamy rhythm.
“The whole setting was my biggest inspiration. You really feel as if you’ve set foot in a different world here.” – KRISY
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LIMITED EDITIONS
LIMITED EDITIONS
HAVANA CLUB x SNEAKERNESS
HAVANA CLUB x SNEAKERNESS
SNEAKERNESS
SNEAKERNESS 2019 TOUR
The Sneakerness 2019 Tour treated its visitors with a new meeting spot within their sneaker conventions: a Havana Club bar in the Chill Out area offering fresh drinks and the opportunity to win the Sneakerness x Havana Club Limited Edition bottle. In 2019, city stops benefeting from this operation included Zurich, London, Paris, Milan, Cologne and Rotterdam. Milan even got its own Friends & Family opening night with a dedicated prize wheel!
FOR COLLECTORS ONLY…
The Sneakerness Tour is mostly visited by serious collectors and in that sense, it was very natural for the Sneakerness and Havana Club teams to offer them something unique. Inspired by sneaker materials, this Sneakerness x Havana Club Limited Edition bottle was released in one thousand units only, distributed in seeding and raffling and enjoyed at the Chill Out area bar during the conventions. Stay tuned in the upcoming months because this is just the beginning…
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LIMITED EDITIONS
HAVANA CLUB x DAILY PAPER
HAVANA CLUB x DAILY PAPER
DAILY PAPER
HAVANA CLUB x DAILY PAPER
United by rich heritage and a deep rooting in street culture, Havana Club and the influential Daily Paper have come together to celebrate that which forms the very pillar of both brands: authenticity, tradition, and eclecticism. Starting the collaboration with a one-off collection incorporating the many facets of both brands, the result is an exclusive 8-piece apparel line. Drawing inspiration from the rich Cuban roots of Havana Club and the creative aesthetic of Daily Paper, the collection features shades of black and gold — inspired by a ubiquitous gold chain.
CUBAN LINKS – A COLLAB' WHICH GIVES BACK
In addition, this exclusive collection kicked off with a search for 3 young, talented individuals who were flown to La Havana and mentored during a week-long creative workshop, to produce the final pieces of the collection and feature in the campaign’s hero film.
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DI-MEH
DI-MEH
DI-MEH
DI-MEH : FAKE LOVE RELEASE PARTY
Di-Meh, a 23-year-old rapper from Geneva, came to the 1999 Club in Paris to present his new project “Fake Love”. The party started with the projection of Natas3000’s skateboard movie. Afterwards, we had the opportunity to listen exclusively to his new album released on 10th May 2019. Following this exclusive event, Di-Meh performed a one-hour set. There were many guests in the club, including Orelsan, Lomepal, Slimka and Mehdi Maïzi among others. We also met our Belgian friends from Check with Martin Vachiery who was here to immortalize the release party. Find the Check article here.