HAVANA CLUB X DAILY PAPER : CREATIVE ACADEMY IN HAVANA
HAVANA CLUB X DAILY PAPER | CREATIVE WORKHOUSE
At the very heart of the Havana Club x Daily Paper collaboration is a collective desire to support, nurture and recognize young and emerging creatives. Inspired by a distinctive gold chain, the Cuban Links Academy allows both brands to mentor and support the next creative generation.
Three winners have been flown to Havana and mentored by industry leaders during a week-long creative workshop. Guided in their creative work, they produced new apparel pieces to finalize the Havana Club x Daily Paper collection.
Mentored by creatives from the Daily Paper and Havana Club team, each of the three winners have been chosen based on their creative discipline: design, photography, and music. During the 7-day workshop the team has conceptualized, designed and produced the entire media campaign — merging creative and production under one roof.
➞ Shaka Lion // Lisbon. Music category, tasked with creating documentary soundtrack.
➞ Rosemary Pitts // London. Fashion category, tasked with creating 4-5 Daily Paper x Havana club apparel pieces inspired by the experience in Cuba.
➞ Marie -Louise Hodge // Amsterdam. Photography category, tasked with the shooting campaign — in collaboration with Rosemary Pitts — based on their collaborative experience of Cuba.