Rum is an essential part of Cuban culture, shaped by the country’s climate, geography, history and people. As its finest expression, the Havana Club range represents this rich heritage. Produced by Maestros del Ron Cubano following traditional Cuban rum making methods, the Havana Club rum embodies the spirit of Cuba, enjoyed by Cantineros and rum drinkers around the world to the rhythm of the best Cuban music.
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“The values of Havana Club are embodied by the Maestros del Ron Cubano, a lineage passed down through generations. Inspired by the late Don José Navarro, ‘El Maestro de todos los Maestros,’ this tradition includes diverse Maestros, from Primer Maestro to Aspirante, celebrating Cuba’s first Maestra.
Maestro Asbel Morales leads the Havana Club distillery in San José, ensuring the use of the finest Cuban ingredients while continuing the knowledge transmission established by Don José Navarro, creator of Havana Club añejo 7 Años, the very essence of Cuban rum’, whose legacy continues to inspire the craft today.”
Havana Club rum is meticulously crafted and aged in the heart of Cuba, where tradition meets nature. Our rums reflect the island’s rich soil, with Maestros honoring this exceptional land that offers ideal conditions for production, lush sugarcane, pristine water, and a tropical climate. This deep-rooted connection allows us to create rums that embody the essence of Cuba and convey our heritage, passion, and commitment to excellence.
The process of our exceptional rum begins with the careful selection of the finest molasses from various regions across Cuba, chosen for their rich flavour and aromatic qualities. After sourcing the molasses, we distill it to create aguardiente, the starting point for crafting a variety of rums, each reflecting the unique characteristics of the ingredients and the distillation process.
At Havana Club, our choice of barrels is essential to crafting our rum’s unique character. We use young white oak barrels to develop subtle vanilla notes in our younger rums, while extra old barrels enable the aguardiente to rest and gain complexity.
All our rum bases are aged in these barrels, creating distinctive flavours and richness. For our oldest reserves, we select the oldest barrels to ensure depth and character in every sip, all thanks to the wisdom of our Maestros.
The Maestros collectively oversee the development of our rums within the cellars, ensuring proper ageing and guiding the evolution and selection of our liquids. Our ageing mastery begins with the selection of the finest barrels sourced from Ireland and Scotland, brought to San José, where Maestro Asbel leads and oversee that our rums rest unders Cuba’s ideal conditions, adhering to our continuous ageing tradition.
This careful process allows for blending across successive periods, ensuring the development of the perfect profile for each of our signature rums, true to the fine and elegant style of Havana Club.
The Maestro del Ron Cubano selects rum bases for their intrinsic qualities to create the desired final product. By blending different rums, the Maestro enhances our rum’s refined character, with portions returning to the barrel to shape future productions and ensure continuity over time. This is the know how behind our continuous ageing tradition.
Additionally, the expertise of our Maestros del Ron Cubano has been recognized by UNESCO as World Intangible Heritage, safeguarding it for future generations and continuing the legacy of Cuban rum.
Tasting Havana Club rums is a sensory celebration of tradition and craftsmanship. Each sip reveals the rich Cuban terroir, where meticulously chosen ingredients stand out. It is a longstanding tradition for the Maestros to taste the rum, ensuring it reflects the true essence of Cuba and the spirit of Havana Club. Each glass embodies this heritage, promising authenticity and passion in every sip. Enjoying a rum from Havana Club invites you to appreciate the best of Cuban.
Corporate social responsibility is part of our history. It draws on our vision ‘Créateurs de Convivialité’ and is one of our business priorities. From ‘grain to glass’, CSR is at the heart of our business and everyone has a role to play in delivering this new plan.
At the Havana Club Rum Museum, you can experience a journey into Cuban roots. Discover our history and origins, the source of the island’s culture. Be amazed by the opportunity to explore the rum-making process, from freshly cut sugar cane to a surprising scale model factor.
