Originally from Mexico City, Lalo Rojas is an enthusiast of local scene. Throughout parties, shows, artistic development and mostly booking, Lalo has developed and connected the young culture from Mexico City. A culture that has a large capacity of consuming and through time has become more demanding. Throughout Caballeros (booking agency and event promoter) and Andromeda (a merch enterprise) Lalo and his team have achieved to satisfy the necessities of the culture, specially on the “urban” scene.
Lalo Rojas works as manager of local artists like Little Jesus and Silverio. As booking agent in Mexico (sometimes in LATAM) he works with artists like C. Tangana, Nicola Cruz, Bizarrap, Kaydy Cain, Ms Nina, Bruses, among others. Recently Lalo Rojas created a party called “Goteo”, a party for people who likes “perreo” and dancing reggaetón. With Andromeda he organizes pop-up stores almost every weekend, with artists who are currently or passing through Mexico City. Lalo Rojas has the necessity of keeping young culture connected to music, events and their favorite artists.
Drag & Slide
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