RUM OF SKEPTA
RUM OF SKEPTA
Collab
Havana Club and international musical icon Skepta are proud to announce the next chapter of their global collaboration, a limited-edition rum, Rum of Skepta. Following the creation of two unique Havana Club 7 Rum bottles in summer 2020 and 2021, which drew inspiration from the entwined roots of the brand’s Cuban birthplace and Skepta’s own Nigerian heritage, Rum of Skepta is the pinnacle of a journey which has paid ode to creative impulses, inner strength and the power of community.
RUM OF SKEPTA
RUM OF SKEPTA
Created by Skepta himself alongside Maestro Ronero Asbel Morales in Cuba, during a visit in early 2020, the transporting blend reflects this mood, with a round, balanced flavour profile, subtle on the palate. It is the result of an exceptional meeting of those at the top of their respective fields, and continues a proud tradition of rum creation in the country, something richly embedded in Cuban culture.
A NEW CHAPTER
The collaboration between Havana Club and Skepta began in 2019, when Skepta first visited Havana, Cuba. Struck by deep and entwined links between Cuban traditions and those of his own West African Yoruba heritage through paths of migration, the first two chapters of the collaboration – a pair of redesigned Havana Club 7 Rum bottles – captured this cultural infusion in their labels, which featured traditional Nigerian symbols. The maturation of the collaboration – and an accumulation of the previous chapters of the project – Rum of Skepta was made to encapsulate a feeling of refined elegance, a symbolic emblem of growth, achievement and luxury.
OTHER PROJECTS
LIMITED EDITIONS
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.
HAVANA CLUB X DAILY PAPER
Havana club and Daily Paper launched a limited capsule collection and ‘creative workhouse’ for young talent.
Seminal rum brand Havana Club and streetwear force Daily Paper have collaborated to launch a limited-edition streetwear collection and exclusive competition for young creatives. The distinct collection pays homage to the Cuban heritage of Havana Club, infused with the distinctive aesthetic of Daily Paper. The collection was launched on January 26th 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club associated with SNEAKERNESS TOUR and went all around Europe to give sneakers aficionados a proper fair with their favourite brands/designers and lots of experience around them. A limited-edition bottle was designed by the Sneakerness creative team and seeded/raffled to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, heading into the studio with Cuban artists Daymé Arocena and Kumar to record a brand-new EP, titled “Havana Club Sessions Vol. 1”. A limited edition bottle was produced for the release of this album using the design of the cover for the creation of the label.
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.
HAVANA CLUB X PLACES+FACES
Havana club and Places+Faces unveiled a new streetwear partnership and launched a limited capsule collection. Havana Club & Places+Faces share a mutual love for meeting new people, travelling around the world, and street music parties! The collaboration highlighted a lifestyle that both rum drinkers and fashionistas have made their own. The common objective of our collaboration was therefore to make La Havana nightlife known to the world as well as allow people to feel its authentic vibe.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ among which the production of a limited-edition bottle.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was no the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a merchandising for artists, including, of course, a bottle Havana Club 7 x 99GINGER!
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.
HAVANA CLUB X SKEPTA 2.0
HAVANA CLUB X SKEPTA 2.0
Collab
Havana Club and Skepta are back again with another creative collaboration that sees the UK artist design his second limited edition Havana Club 7 bottle. A celebration of his Nigerian roots, this Havana Club 7 bottle is all about the creative and cultural connections between Yoruba culture and Afro-Cuban spirit.
SKEPTA 2.0
SKEPTA 2.0
This second edition bottle is inspired by Skepta’s chieftaincy and the journeys that pave our path to greatness. As the collaboration makes clear, “This Havana Club 7 bottle honours my roots. It traces the migration of Yoruba culture from Africa to Cuba and back again. Inspired by the region of my chieftainship in Ogun State Nigeria, it celebrates inner strength and the journeys that make us great.” – Skepta
Inspiration
Alongside the release of the limited edition Havana Club 7 bottle, Skepta and Havana Club have also curated a campaign film of Skepta on his journey from London back to Nigeria to explore the story of his Yoruba roots continuing on from the journey of discovery with Havana Club in Havana, Cuba last year. Travelling from Ogun State to Lagos and the renowned New Africa Shrine, this campaign video specifically celebrates Yoruba culture, both traditional and contemporary, a culture that Skepta, Cuba and Havana Club all share.
OTHER PROJECTS
LIMITED EDITIONS
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.
HAVANA CLUB X DAILY PAPER
Havana club and Daily Paper launched a limited capsule collection and ‘creative workhouse’ for young talent.
Seminal rum brand Havana Club and streetwear force Daily Paper have collaborated to launch a limited-edition streetwear collection and exclusive competition for young creatives. The distinct collection pays homage to the Cuban heritage of Havana Club, infused with the distinctive aesthetic of Daily Paper. The collection was launched on January 26th 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club associated with SNEAKERNESS TOUR and went all around Europe to give sneakers aficionados a proper fair with their favourite brands/designers and lots of experience around them. A limited-edition bottle was designed by the Sneakerness creative team and seeded/raffled to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, heading into the studio with Cuban artists Daymé Arocena and Kumar to record a brand-new EP, titled “Havana Club Sessions Vol. 1”. A limited edition bottle was produced for the release of this album using the design of the cover for the creation of the label.
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.
HAVANA CLUB X PLACES+FACES
Havana club and Places+Faces unveiled a new streetwear partnership and launched a limited capsule collection. Havana Club & Places+Faces share a mutual love for meeting new people, travelling around the world, and street music parties! The collaboration highlighted a lifestyle that both rum drinkers and fashionistas have made their own. The common objective of our collaboration was therefore to make La Havana nightlife known to the world as well as allow people to feel its authentic vibe.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ among which the production of a limited-edition bottle.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was no the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a merchandising for artists, including, of course, a bottle Havana Club 7 x 99GINGER!
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.
HAVANA CLUB x PIGALLE
HAVANA CLUB x PIGALLE
Collab
French fashion label Pigalle Paris led by designer Stéphane Ashpool and Havana Club have collaborated to launch an exclusive limited-edition capsule collection and bottle of Havana 7. The partnership is a celebration of the joyful mediums of music and dance and their ability to inspire and connect us.
PIGALLE
PIGALLE
The Collection
The collaboration between the artist, his fashion brand Pigalle Paris and Havana Club pays tribute to Stéphane’s days in Cuba, which in his own words “have changed his life”. It aims to celebrate togetherness, building upon common values: strong commitment towards local communities and constant advocacy for diversity and inclusivity.
Stéphane Ashpool has always been inspired by the world of music and rhythm. From his very first block parties and late-night jam sessions thrown in the top stories of Paris hotels to his acclaimed Pigalle runway shows, it is clear that music, colors & a powerful sense of community have always served as the cultural cornerstones that have supported Ashpool’s vibrant creative career.
Visiting Cuba for the first time, Stéphane was quite naturally captivated by Havana’s local music & dancing scene and the effervescent energy of its people. This vibrant world, fueled by the warming taste of Havana Club rum, resonated with Stéphane’s own story. After all, his mother was a professional dancer, and growing up in Paris Stéphane was always surrounded by many different cultures and rhythms. For him, Cuba felt like a celebration of both his past and present, and that’s how he spent the next few days: meeting and bonding with local communities, savouring their way of life.
Other Projects
LIMITED EDITIONS
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.
HAVANA CLUB X DAILY PAPER
Havana club and Daily Paper launched a limited capsule collection and ‘creative workhouse’ for young talent.
Seminal rum brand Havana Club and streetwear force Daily Paper have collaborated to launch a limited-edition streetwear collection and exclusive competition for young creatives. The distinct collection pays homage to the Cuban heritage of Havana Club, infused with the distinctive aesthetic of Daily Paper. The collection was launched on January 26th 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club associated with SNEAKERNESS TOUR and went all around Europe to give sneakers aficionados a proper fair with their favourite brands/designers and lots of experience around them. A limited-edition bottle was designed by the Sneakerness creative team and seeded/raffled to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, heading into the studio with Cuban artists Daymé Arocena and Kumar to record a brand-new EP, titled “Havana Club Sessions Vol. 1”. A limited edition bottle was produced for the release of this album using the design of the cover for the creation of the label.
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.
HAVANA CLUB X PLACES+FACES
Havana club and Places+Faces unveiled a new streetwear partnership and launched a limited capsule collection. Havana Club & Places+Faces share a mutual love for meeting new people, travelling around the world, and street music parties! The collaboration highlighted a lifestyle that both rum drinkers and fashionistas have made their own. The common objective of our collaboration was therefore to make La Havana nightlife known to the world as well as allow people to feel its authentic vibe.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ among which the production of a limited-edition bottle.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was no the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a merchandising for artists, including, of course, a bottle Havana Club 7 x 99GINGER!
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.
HAVANA CLUB X RSF
HAVANA CLUB X RSF
Collab
Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.
RETROSUPERFUTURE
RETROSUPERFUTURE
The acetate globally known as “Havana” has been forever an icon in the eyewear world, its name comes from the particular pigments of the Cuban tobacco leaves as they are drying to then become cigars. By creating an exclusive release of sunglasses, limited-edition bottle, long sleeve tee, and unique domino set in havana acetate, the two brands unite cultural urban scenes globally.
THE TOUR
For each city of the tour, the two brands have selected one ambassador that represents an organic growth in the local creative scene, therefore underlining their constant search of craftsmanship in today’s artistic culture. These ambassadors will team up with the Retrosu-perfuture and Havana Club for a series of online talks with their public fan base for a discus-sion on their work and their process of creation: from inspiration to conception. After all, the inspiration from tobacco leaves gave the name “havana” to the acetate, and havana acetate, in turn, inspired the RSF / Havana Club collection.
OTHER PROJECTS
LIMITED EDITIONS
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.
HAVANA CLUB X DAILY PAPER
Havana club and Daily Paper launched a limited capsule collection and ‘creative workhouse’ for young talent.
Seminal rum brand Havana Club and streetwear force Daily Paper have collaborated to launch a limited-edition streetwear collection and exclusive competition for young creatives. The distinct collection pays homage to the Cuban heritage of Havana Club, infused with the distinctive aesthetic of Daily Paper. The collection was launched on January 26th 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club associated with SNEAKERNESS TOUR and went all around Europe to give sneakers aficionados a proper fair with their favourite brands/designers and lots of experience around them. A limited-edition bottle was designed by the Sneakerness creative team and seeded/raffled to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, heading into the studio with Cuban artists Daymé Arocena and Kumar to record a brand-new EP, titled “Havana Club Sessions Vol. 1”. A limited edition bottle was produced for the release of this album using the design of the cover for the creation of the label.
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.
HAVANA CLUB X PLACES+FACES
Havana club and Places+Faces unveiled a new streetwear partnership and launched a limited capsule collection. Havana Club & Places+Faces share a mutual love for meeting new people, travelling around the world, and street music parties! The collaboration highlighted a lifestyle that both rum drinkers and fashionistas have made their own. The common objective of our collaboration was therefore to make La Havana nightlife known to the world as well as allow people to feel its authentic vibe.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ among which the production of a limited-edition bottle.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was no the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a merchandising for artists, including, of course, a bottle Havana Club 7 x 99GINGER!
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.
HAVANA CLUB x SKEPTA
HAVANA CLUB x SKEPTA
Collab
Havana Club and Skepta announced an exclusive collaboration inspired by the brand’s cuban roots and Skepta’s nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.
SKEPTA
SKEPTA
Havana Club, Skepta and friends all connect over shared values and attitudes. At a time of global uncertainty and unrest this stands firm now more than ever, with communities – both local and global – coming together to share collective ideas, visions, and discoveries from afar.
INSPIRATION
Havana Club, Skepta and friends all connect over shared values and attitudes. At a time of global uncertainty and unrest this stands firm now more than ever, with communities – both local and global – coming together to share collective ideas, visions, and discoveries from afar.
Skepta drew upon this sense of discovery and community when he visited Cuba in 2019. In Havana, the international grime icon and Nigerian Yoruba chief found deep links between Yoruba culture and Afro-Cuban spirit. Yoruba heritage is infused throughout Cuban traditions with its links to the West African people and is experienced in the joyful energy and DIY spirit of Cuba which brings people together. It is a creative essence that Skepta also sees reflected in his own London community.
Together, this brought Skepta to the Cuban concept of ACHÉ; interpreted as the creative, universal spirit that binds all of us. It is aché which Skepta has channeled into his Havana Club 7 collaboration, with a bottle design symbolizing his vision of global community, brought to life through creativity, love, and cultural connections.
The new design features traditional Nigerian cultural symbols, including Ewe Oshun leaves used in Yoruba rituals, cowrie shells found in sacred statues of Elegua, as well as Guiro textiles and Conga drums. The bottle is dedicated to a global community of creative thinkers and doers – the people we raise toasts to the world over.
Learn more on Hypebeast here.
OTHER PROJECTS
LIMITED EDITIONS
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.
HAVANA CLUB X DAILY PAPER
Havana club and Daily Paper launched a limited capsule collection and ‘creative workhouse’ for young talent.
Seminal rum brand Havana Club and streetwear force Daily Paper have collaborated to launch a limited-edition streetwear collection and exclusive competition for young creatives. The distinct collection pays homage to the Cuban heritage of Havana Club, infused with the distinctive aesthetic of Daily Paper. The collection was launched on January 26th 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club associated with SNEAKERNESS TOUR and went all around Europe to give sneakers aficionados a proper fair with their favourite brands/designers and lots of experience around them. A limited-edition bottle was designed by the Sneakerness creative team and seeded/raffled to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, heading into the studio with Cuban artists Daymé Arocena and Kumar to record a brand-new EP, titled “Havana Club Sessions Vol. 1”. A limited edition bottle was produced for the release of this album using the design of the cover for the creation of the label.
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.
HAVANA CLUB X PLACES+FACES
Havana club and Places+Faces unveiled a new streetwear partnership and launched a limited capsule collection. Havana Club & Places+Faces share a mutual love for meeting new people, travelling around the world, and street music parties! The collaboration highlighted a lifestyle that both rum drinkers and fashionistas have made their own. The common objective of our collaboration was therefore to make La Havana nightlife known to the world as well as allow people to feel its authentic vibe.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ among which the production of a limited-edition bottle.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was no the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a merchandising for artists, including, of course, a bottle Havana Club 7 x 99GINGER!
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.
99GINGER – BL99MING TOUR
99GINGER – BL99MING TOUR
Event
In 2019, 99GINGER and Havana Club joined forces to organize a tour of events around the world. In the most iconic venues of Toronto, Montreal, Porto, London and Hamburg, 99GINGER & Havana Club gathered the various communities of underground music around a sensual and pleasant common vibe.
BL99MING TOUR
99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a merchandising for artists, including, of course, a bottle Havana Club 7 x 99GINGER!
OTHER PROJECTS
LIMITED EDITIONS
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.
HAVANA CLUB X DAILY PAPER
Havana club and Daily Paper launched a limited capsule collection and ‘creative workhouse’ for young talent.
Seminal rum brand Havana Club and streetwear force Daily Paper have collaborated to launch a limited-edition streetwear collection and exclusive competition for young creatives. The distinct collection pays homage to the Cuban heritage of Havana Club, infused with the distinctive aesthetic of Daily Paper. The collection was launched on January 26th 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club associated with SNEAKERNESS TOUR and went all around Europe to give sneakers aficionados a proper fair with their favourite brands/designers and lots of experience around them. A limited-edition bottle was designed by the Sneakerness creative team and seeded/raffled to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, heading into the studio with Cuban artists Daymé Arocena and Kumar to record a brand-new EP, titled “Havana Club Sessions Vol. 1”. A limited edition bottle was produced for the release of this album using the design of the cover for the creation of the label.
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.
HAVANA CLUB X PLACES+FACES
Havana club and Places+Faces unveiled a new streetwear partnership and launched a limited capsule collection. Havana Club & Places+Faces share a mutual love for meeting new people, travelling around the world, and street music parties! The collaboration highlighted a lifestyle that both rum drinkers and fashionistas have made their own. The common objective of our collaboration was therefore to make La Havana nightlife known to the world as well as allow people to feel its authentic vibe.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ among which the production of a limited-edition bottle.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was no the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a merchandising for artists, including, of course, a bottle Havana Club 7 x 99GINGER!
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.
HAVANA CLUB x ARIES ARISE
HAVANA CLUB x ARIES ARISE
Collab
Havana Club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ among which the production of a limited-edition bottle.
ARIES ARISE
ARIES ARISE
Havana Club has teamed up with high-end fashion brand Aries Arise to give birth to a cultural project supporting Joshua Gordon in the creation of a new art piece on the street scene of Cuba, accompanied by a capsule collection of merchandising to be launched on November 2019.
Conceived and produced by Aries in collaboration with Havana Club, “BUTTERFLY” is a photography project shot over a month around the drag and trans community of Havana, Cuba.
All images are the result of Gordon’s immersion into the sub-culture of his subjects. The result is a raw but poetic series of portrait images shot on polaroid, super-8 and 35ml and a 22-minutes-long film.
Set alongside this documentary are a series of images shot in studio in London by Gordon in collaboration with Aries creative director Sofia Prantera and famous stylist Jane How. Inspired by the iconic branded content of 70’s publications like Playboy, the images see Havana Club’s Giraldilla symbol recreated with body paint and gaudily branded, cross body sashes and ribbons.
THE ANNOUNCEMENT
Events in Milan, London, Berlin and Tokyo throughout November 2019 have showcased the work alongside the sale of a collectable coffee table book.
The unisex capsule collection of merchandising branded Aries x Havana Club was launched alongside. Key items featured Joshua’s Cuba photography, hand drawn illustrations and bespoke graphics and reworked logos across tees, socks, cap and shirt.
Aries x Havana club have also collaborated on a design for the release of a limited-edition Havana 7 bottle, and HC3 and HC 7 glasses which has been sold and seeded using different channels.
All merchandising and books could be purchased on Aries Arise website as well as select global stores including: 18 Montrose London, Slam Jam Milano, Sporadic Berlin and GR8, Tokyo.
OTHER PROJECTS
LIMITED EDITIONS
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.
HAVANA CLUB X DAILY PAPER
Havana club and Daily Paper launched a limited capsule collection and ‘creative workhouse’ for young talent.
Seminal rum brand Havana Club and streetwear force Daily Paper have collaborated to launch a limited-edition streetwear collection and exclusive competition for young creatives. The distinct collection pays homage to the Cuban heritage of Havana Club, infused with the distinctive aesthetic of Daily Paper. The collection was launched on January 26th 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club associated with SNEAKERNESS TOUR and went all around Europe to give sneakers aficionados a proper fair with their favourite brands/designers and lots of experience around them. A limited-edition bottle was designed by the Sneakerness creative team and seeded/raffled to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, heading into the studio with Cuban artists Daymé Arocena and Kumar to record a brand-new EP, titled “Havana Club Sessions Vol. 1”. A limited edition bottle was produced for the release of this album using the design of the cover for the creation of the label.
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.
HAVANA CLUB X PLACES+FACES
Havana club and Places+Faces unveiled a new streetwear partnership and launched a limited capsule collection. Havana Club & Places+Faces share a mutual love for meeting new people, travelling around the world, and street music parties! The collaboration highlighted a lifestyle that both rum drinkers and fashionistas have made their own. The common objective of our collaboration was therefore to make La Havana nightlife known to the world as well as allow people to feel its authentic vibe.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ among which the production of a limited-edition bottle.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was no the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a merchandising for artists, including, of course, a bottle Havana Club 7 x 99GINGER!
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.
TOMORROWLAND
TOMORROWLAND
Event
Havana Club, the only 100% authentic cuban rum available globally, has unveiled a rare and exclusive limited-edition rum to celebrate the 15th anniversary of Tomorrowland festival – Havana Club TML XV.
TOMORROWLAND
HAVANA CLUB X TOMORROWLAND: TML XV
Created by acclaimed Master of Cuban Rum, Asbel Morales, in collaboration with the creative minds behind Tomorrowland – one of the world’s largest and most impressive music festivals – this new super-premium rum is a tribute to the unique, celebratory atmosphere of the festival and the vibrant energy from the streets of Havana.
Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.
WHERE TO FIND AND HOW TO ENJOY HAVANA CLUB TML XV:
Havana Club TML XV is available at 15 of the trendiest and best cocktail bars in cities across Europe, including Artesian (London), Kwänt London (London), Bisou (Paris), Little Link (Cologne) and Paradiso (Barcelona). The full listing of 15 bars is available on the map below. Havana Club TML XV will also be available to purchase in top Belgian cavists while stocks last.
You can taste it neat on ice or use it to elevate classic Cuban Cocktails. You could also give a try to TML Cocktail, a bespoke one created by Ninon Fauvarque – winner of the Havana Club Cocktail Grand Prix 2018, available exclusively at Havana Club’s Bar Mañana onsite at Tomorrowland. The new serve is set to refresh festival-goers with a blend of Havana Club TML XV, apricot brandy, soft spice syrup, lime juice and iced green tea.
OTHER PROJECTS
LIMITED EDITIONS
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.
HAVANA CLUB X DAILY PAPER
Havana club and Daily Paper launched a limited capsule collection and ‘creative workhouse’ for young talent.
Seminal rum brand Havana Club and streetwear force Daily Paper have collaborated to launch a limited-edition streetwear collection and exclusive competition for young creatives. The distinct collection pays homage to the Cuban heritage of Havana Club, infused with the distinctive aesthetic of Daily Paper. The collection was launched on January 26th 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club associated with SNEAKERNESS TOUR and went all around Europe to give sneakers aficionados a proper fair with their favourite brands/designers and lots of experience around them. A limited-edition bottle was designed by the Sneakerness creative team and seeded/raffled to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, heading into the studio with Cuban artists Daymé Arocena and Kumar to record a brand-new EP, titled “Havana Club Sessions Vol. 1”. A limited edition bottle was produced for the release of this album using the design of the cover for the creation of the label.
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.
HAVANA CLUB X PLACES+FACES
Havana club and Places+Faces unveiled a new streetwear partnership and launched a limited capsule collection. Havana Club & Places+Faces share a mutual love for meeting new people, travelling around the world, and street music parties! The collaboration highlighted a lifestyle that both rum drinkers and fashionistas have made their own. The common objective of our collaboration was therefore to make La Havana nightlife known to the world as well as allow people to feel its authentic vibe.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ among which the production of a limited-edition bottle.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was no the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a merchandising for artists, including, of course, a bottle Havana Club 7 x 99GINGER!
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.
HAVANA CLUB x PLACES + FACES
HAVANA CLUB x PLACES + FACES
Collab
Havana Club and PLACES+FACES express their mutual love for celebration in a series of items inspired by Cuba. Shedding light on La Havana culture, this project embraces the two brands’ interest in travelling to culturally exciting locations and merging networks of talents. Starring Tommy Genesis, Kelvyn Colt & DoughBoy as endorsers of this collaborative project!
PLACES + FACES
PLACES + FACES
Based on their trip there, PLACES+FACES has created various contents meant to give a new perspective on Havana, its people, and its life. The latter, an exploratory video of the best spots encountered and lookbooks, comes along a limited-edition of the mythical Havana Club 7 bottle and a limited capsule collection of t-shirts, caps, and hoodies. All the visuals have been shot with the art direction of Ciesay and Soulz, following their original concept but this time including both international figures and Cuban models living in Havana.
THE LAUNCH
A celebration event took place in Night Tales, London, on July 26th, inviting friends and family of both brands to raise their glass all together under an unusual tropical 38°C. As the cherry on top, a fine selection of DJs, but also AJ Tracey and Rushi fired up the dancefloor!
OTHER PROJECTS
LIMITED EDITIONS
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.
HAVANA CLUB X DAILY PAPER
Havana club and Daily Paper launched a limited capsule collection and ‘creative workhouse’ for young talent.
Seminal rum brand Havana Club and streetwear force Daily Paper have collaborated to launch a limited-edition streetwear collection and exclusive competition for young creatives. The distinct collection pays homage to the Cuban heritage of Havana Club, infused with the distinctive aesthetic of Daily Paper. The collection was launched on January 26th 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club associated with SNEAKERNESS TOUR and went all around Europe to give sneakers aficionados a proper fair with their favourite brands/designers and lots of experience around them. A limited-edition bottle was designed by the Sneakerness creative team and seeded/raffled to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, heading into the studio with Cuban artists Daymé Arocena and Kumar to record a brand-new EP, titled “Havana Club Sessions Vol. 1”. A limited edition bottle was produced for the release of this album using the design of the cover for the creation of the label.
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.
HAVANA CLUB X PLACES+FACES
Havana club and Places+Faces unveiled a new streetwear partnership and launched a limited capsule collection. Havana Club & Places+Faces share a mutual love for meeting new people, travelling around the world, and street music parties! The collaboration highlighted a lifestyle that both rum drinkers and fashionistas have made their own. The common objective of our collaboration was therefore to make La Havana nightlife known to the world as well as allow people to feel its authentic vibe.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ among which the production of a limited-edition bottle.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was no the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a merchandising for artists, including, of course, a bottle Havana Club 7 x 99GINGER!
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.
HAVANA CLUB SESSIONS VOL.1
HAVANA CLUB SESSIONS VOL.1
Collab
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, heading into the studio with Cuban artists Daymé Arocena and Kumar to record a brand-new EP, titled “Havana Club Sessions Vol. 1”. The album and video were released on October 25th, followed by an official release party with a live show on November 8th, 2019, at Bloody Louis in Brussels.
Havana Club Sessions VOL.1
Havana Club Sessions VOL.1
Krisy, Darrell Cole, K1D and Saskia are always on the lookout for new inspiration, and recently found it in Cuba’s music and culture. Each of the six tracks on this EP, which is called “Havana Club Sessions Vol. 1”, is a celebration of Havana’s sultry and steamy rhythm.
“The whole setting was my biggest inspiration. You really feel as if you’ve set foot in a different world here.” – KRISY
OTHER PROJECTS
LIMITED EDITIONS
HAVANA CLUB X RETROSUPERFUTURE
Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.
HAVANA CLUB X DAILY PAPER
Havana club and Daily Paper launched a limited capsule collection and ‘creative workhouse’ for young talent.
Seminal rum brand Havana Club and streetwear force Daily Paper have collaborated to launch a limited-edition streetwear collection and exclusive competition for young creatives. The distinct collection pays homage to the Cuban heritage of Havana Club, infused with the distinctive aesthetic of Daily Paper. The collection was launched on January 26th 2019 at an exclusive event in Belgium.
HAVANA CLUB X SNEAKERNESS
Havana Club associated with SNEAKERNESS TOUR and went all around Europe to give sneakers aficionados a proper fair with their favourite brands/designers and lots of experience around them. A limited-edition bottle was designed by the Sneakerness creative team and seeded/raffled to a lucky few.
HAVANA CLUB SESSIONS VOL. 1
In June 2019, Krisy, Darrell Cole, K1D and Saskia travelled to Cuba with Havana Club, the authentic Cuban rum brand, heading into the studio with Cuban artists Daymé Arocena and Kumar to record a brand-new EP, titled “Havana Club Sessions Vol. 1”. A limited edition bottle was produced for the release of this album using the design of the cover for the creation of the label.
HAVANA CLUB X TOMORROWLAND
Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.
HAVANA CLUB X PLACES+FACES
Havana club and Places+Faces unveiled a new streetwear partnership and launched a limited capsule collection. Havana Club & Places+Faces share a mutual love for meeting new people, travelling around the world, and street music parties! The collaboration highlighted a lifestyle that both rum drinkers and fashionistas have made their own. The common objective of our collaboration was therefore to make La Havana nightlife known to the world as well as allow people to feel its authentic vibe.
HAVANA CLUB X ARIES ARISE
Havana club x Aries Arise announced their collaboration and partner with photographer Joshua Gordon, to launch a multi-media project called ‘Butterfly’ among which the production of a limited-edition bottle.
HAVANA CLUB X 99 GINGER
99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was no the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a merchandising for artists, including, of course, a bottle Havana Club 7 x 99GINGER!
HAVANA CLUB X SKEPTA
Havana Club and Skepta: an exclusive collaboration inspired by the brand’s Cuban roots and Skepta’s Nigerian heritage. At the heart of the collaboration is a new limited-edition Skepta Havana Club 7 bottle, which has been designed to support their shared global community.