AFRO NATION FESTIVAL 2024

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AFRO NATION FESTIVAL 2024

Event

We’re thrilled to announce that Havana Club Rum has partnered with Afro Nation Festival 2024. This exciting collaboration brings together the rich heritage of Cuban rum with the dynamic spirit of Afro-Caribbean culture celebrated at the festival.

Afro Nation Festival 2024

Afro Nation is renowned for its vibrant atmosphere, showcasing the best of Afrobeat, reggae, dancehall, and hip-hop music. Festival-goers will have the opportunity to indulge in delicious cocktails crafted with Havana Club’s signature rum while immersing themselves in the electrifying performances by world-class artists.

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HAVANA CLUB X PLACES+FACES

HAVANA CLUB X PLACES+FACES

Collab

It’s been four years since Places+Faces first collaborated with Havana Club, and now the creative lifestyle powerhouse and iconic Cuban rum brand have joined forces again for a fresh summer campaign, featuring very special guests.

Places+faces

Havana Club was keen to support the 10-year anniversary of Places+Faces and continue a run of authentic, creative, and meaningful collaborations. The two brands first joined forces in 2019 to drop a limited-edition bottle, capsule collection of clothing and video content featuring Tommy Genesis, Kelvyn Colt and Dough-Boy, that was shot on location in Havana. 2023 felt like the perfect occasion to come together again and travel back to Cuba where it all began.

“Being able to return to Havana and shoot the campaign for this new Collab was very special to us.” says Ciesay, “Havana holds a special place in our hearts, and we love working with Cuban talents and a Cuban crew to help realise our vision and our love for Cuba.”

The Collab

The colours and textures of Havana inspired the limited-edition Places+Faces x Havana Club 7 bottle that sits at the centre of their 2023 collaboration. Perfectly timed for Summer, this limited-edition bottle is light and bright, as though touched by the Cuban sun. The bottle is complemented by a selection of merchandise in the Places+Faces signature style, including tees and a hoody.

Havana Club and Places+Faces invited two special guests, rapper Headie One and model Ming Savannah, to join them in Cuba and feature in the collaboration content. Headie and Ming brought their distinctive UK edge and energy, contributing to the dynamic cultural exchange that the campaign represents.

behind the scenes

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Limited Edition Bottle

Product information

Havana Club Añejo 7 Años shows a dazzling and clear mahogany robe with amber color revealing the rich, natural flavours of Cuba.

The nose reveals an exceptional, delicate bouquet with rich, complex notes of cocoa, vanilla, cedar, sweet tobacco and lush tropical fruits.
The palate is intense, round and velvety as it combines complex notes of ageing, cocoa, chestnut with a freshness reminiscent of sugarcane. It ends on a spicy vanilla finish and smooth oak hints.

HAVANA CLUB AÑEJO 7 AÑOS (40% ABV)

HAVANA CLUB X BURNA BOY

Limited Edition bottle Havana Club x Burna Boy on a mixing table

HAVANA CLUB X BURNA BOY

Burna Boy holding Havana Club Limited Edition bottle

Collab

Havana Club and Burna Boy celebrate the power of culture and communities with a Limited Edition of Havana Club 7. Honouring one’s roots is something that the artist and Havana Club share, from Nigeria to Cuba, and Burna Boy wanted to make sure the limited edition bottle reflected this pride in one’s origins.

Burna Boy

Burna Boy

This vibrant Havana Club 7 limited edition bottle is inspired by the traditional cultural headgear found in South Nigeria, with tassels illustrated on the front label, and a multicoloured “Aso Oke” background – a hand-woven cloth created by the Yoruba People of West Africa often adorning gowns and hats worn for celebratory ceremonies such as weddings. This is Burna Boy’s personal ode to the beauty of culture, the strength of community values and joy to defend his roots.

Limited Edition bottle Havana Club x Burna Boy
Limited Edition bottle Havana Club x Burna Boy Limited Edition bottle Havana Club x Burna Boy and a cocktail

Burna boy

Burna Boy with its Limited Edition at the studio

A toast to hope and togetherness

Honouring one’s roots is something that the artist and Havana Club share, from Nigeria to Cuba, and Burna Boy wanted to make sure the limited edition bottle reflected this pride in one’s origins. Sitting front and centre of the bottle is “Burna Boy” handwritten by the artist himself, while a palm leaf crown wraps the Havana Club logo – an ode to the African Union emblem, and the bottom part of the label integrates the Rivers State region of Nigeria, where Burna Boy was born.

A short film celebrates the intimately interwoven story between Burna Boy and Havana Club; an observance of conviviality, tribe and bonding values, be it in the comforts of one’s home or the optimism of a dancefloor, from Lagos to London. To give a voice to the « Fabric of culture », a voice over by Burna Boy himself takes this movie to the next level, making the collaboration comes to life as a connection of family and friendships via the Havana Club bottle and supporting a spirited message of love from Burna Boy himself:

It takes a great person to overcome daily trials and tribulations, and an even greater person to intentionally decide that life is for living,” he says. “As we share in the beauty of culture, community and heritage, let’s celebrate in united liberations. Please remember that you are a GIANT, today and always.” A toast to hope and togetherness that Havana Club is proud to be supporting.

HAVANA CLUB X MS BANKS

HAVANA CLUB X MS BANKS

Collab

Since the launch of Cuban Spiced in the UK in Spring 2021, Havana Club have been proud to partner with Ms Banks and spread #spicedvibes. Ms Banks has featured in our UK ad campaign for Cuban Spiced, created an online series – “Raise One” – with us and recently held a big celebration to mark the 1st anniversary of Cuban Spiced in the UK. Read on to discover more…

MS BANKS

MS BANKS

Havana Club and UK Rap Queen Ms Banks have joined forces again to celebrate the 1st year anniversary of Cuban Spiced in the UK.  To mark the occasion, we linked up for an epic London party, featuring live performances from Tion Wayne and Deto Black, with Pineapple Daiquiris and a Cuban Spiced Punch leading the cocktail menu.  Guests partied into the night spreading #spicedvibes at the vibrant venue, Amazing Grace, which was decorated with a tropical Cuban theme.

MS BANKS

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A SPICY CELEBRATION

The Ms Banks x Cuban Spiced 1st year anniversary party reunited cultural talent from Ms Banks’ Havana Club “Raise One” campaign including South London take-out phenomenon, Trapp Kitchen, leading Afrobeat stars, Chop Daily, and independent radio sensation, No Signal, bringing them together alongside a VIP guestlist featuring Ms Banks herself, Tion Wayne, Deto Black, Zeze Mills, Tom Moutchi, Tolly T, Nife, Tazer Black, Anoushka and Kaddy from Nuka Nails, Bianca Saunders and Annie Dreya.

Guests enjoyed classic Cuban cocktails with a Cuban Spiced twist, including Pineapple Daiquiris and a Spiced Rum Punch, a branded photobooth and personalised nail bar from bespoke manicure artists Nuka Nails, for Spiced x Ms Banks themed glam. The No Signal team, who have been praised for being a powerful voice for black representation in the UK radio scene, were on the decks with back-to-back DJ sets celebrating the best of black British music to give guests a night to remember.

If you haven’t already seen our Ms Banks x Cuban Spiced “Raise One” digital series, all 3 episodes are available to watch now on YouTube…

Other projects

RUM OF SKEPTA

ROS - Rum of Skepta bottle
ROS - Rum of Skepta bottle

Collab

Havana Club and international musical icon Skepta are proud to announce the next chapter of their global collaboration, a limited-edition rum, Rum of Skepta. Following the creation of two unique Havana Club 7 Rum bottles in summer 2020 and 2021, which drew inspiration from the entwined roots of the brand’s Cuban birthplace and Skepta’s own Nigerian heritage, Rum of Skepta is the pinnacle of a journey which has paid ode to creative impulses, inner strength and the power of community.

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RUM OF SKEPTA

RUM OF SKEPTA

Created by Skepta himself alongside Maestro Ronero Asbel Morales in Cuba, during a visit in early 2020, the transporting blend reflects this mood, with a round, balanced flavour profile, subtle on the palate. It is the result of an exceptional meeting of those at the top of their respective fields, and continues a proud tradition of rum creation in the country, something richly embedded in Cuban culture.

ROS - Rum of Skepta bottle
ROS - Rum of Skepta ROS - Rum of Skepta bottle

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ROS - Rum of Skepta bottle

A NEW CHAPTER

The collaboration between Havana Club and Skepta began in 2019, when Skepta first visited Havana, Cuba. Struck by deep and entwined links between Cuban traditions and those of his own West African Yoruba heritage through paths of migration, the first two chapters of the collaboration – a pair of redesigned Havana Club 7 Rum bottles – captured this cultural infusion in their labels, which featured traditional Nigerian symbols. The maturation of the collaboration – and an accumulation of the previous chapters of the project – Rum of Skepta was made to encapsulate a feeling of refined elegance, a symbolic emblem of growth, achievement and luxury.

OTHER PROJECTS

HAVANA CLUB x PIGALLE

Havana Club x Pigalle Limited Edition

HAVANA CLUB x PIGALLE

Havana Club x Pigalle Limited Edition

Collab

French fashion label Pigalle Paris led by designer Stéphane Ashpool and Havana Club have collaborated to launch an exclusive limited-edition capsule collection and bottle of Havana 7. The partnership is a celebration of the joyful mediums of music and dance and their ability to inspire and connect us.

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PIGALLE

Pigalle

This partnership between Pigalle Paris and Havana Club praises colors and culture, which are at the heart of Ashpool’s lifetime work. The same spirit the artist infuses into his vivid clothing collections or brightly painted iconic basketball playgrounds continues here with this unique release which notably consists of a limited edition bottle of Havana Club 7 Years Old, a leather jacket, a box logo tee, a full tracksuit & accessories.
Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Limited Edition Havana Club x Pigalle Limited Edition
Havana Club x Pigalle Kooperation

The Collection

The collaboration between the artist, his fashion brand Pigalle Paris and Havana Club pays tribute to Stéphane’s days in Cuba, which in his own words “have changed his life”. It aims to celebrate togetherness, building upon common values: strong commitment towards local communities and constant advocacy for diversity and inclusivity.

Stéphane Ashpool has always been inspired by the world of music and rhythm. From his very first block parties and late-night jam sessions thrown in the top stories of Paris hotels to his acclaimed Pigalle runway shows, it is clear that music, colors & a powerful sense of community have always served as the cultural cornerstones that have supported Ashpool’s vibrant creative career.

Visiting Cuba for the first time, Stéphane was quite naturally captivated by Havana’s local music & dancing scene and the effervescent energy of its people. This vibrant world, fueled by the warming taste of Havana Club rum, resonated with Stéphane’s own story. After all, his mother was a professional dancer, and growing up in Paris Stéphane was always surrounded by many different cultures and rhythms. For him, Cuba felt like a celebration of both his past and present, and that’s how he spent the next few days: meeting and bonding with local communities, savouring their way of life.

Other Projects

HAVANA CLUB X SKEPTA 2.0

HAVANA CLUB X SKEPTA 2.0

HAVANA CLUB X SKEPTA 2.0

Havana Club x Skepta 2.0 collab

Collab

Havana Club and Skepta are back again with another creative collaboration that sees the UK artist design his second limited edition Havana Club 7 bottle. A celebration of his Nigerian roots, this Havana Club 7 bottle is all about the creative and cultural connections between Yoruba culture and Afro-Cuban spirit.

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SKEPTA 2.0

SKEPTA 2.0

This second edition bottle is inspired by Skepta’s chieftaincy and the journeys that pave our path to greatness. As the collaboration makes clear, “This Havana Club 7 bottle honours my roots. It traces the migration of Yoruba culture from Africa to Cuba and back again. Inspired by the region of my chieftainship in Ogun State Nigeria, it celebrates inner strength and the journeys that make us great.” – Skepta

  • Spirits Design Master
  • Harpers Design Silver medal
Skepta 2.0 x Havana Club - Bottle label
Skepta 2.0 x Havana Club - Bottle Skepta 2.0 x Havana Club - Bottle

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Skepta 2.0 x Havana Club

Inspiration

 

Alongside the release of the limited edition Havana Club 7 bottle, Skepta and Havana Club have also curated a campaign film of Skepta on his journey from London back to Nigeria to explore the story of his Yoruba roots continuing on from the journey of discovery with Havana Club in Havana, Cuba last year. Travelling from Ogun State to Lagos and the renowned New Africa Shrine, this campaign video specifically celebrates Yoruba culture, both traditional and contemporary, a culture that Skepta, Cuba and Havana Club all share.

 

 

 

OTHER PROJECTS

TOMORROWLAND

Tomorrowland event - Bottles - Image 07
Tomorrowland - Image fixe171

Event

Havana Club, the only 100% authentic cuban rum available globally, has unveiled a rare and exclusive limited-edition rum to celebrate the 15th anniversary of Tomorrowland festival – Havana Club TML XV.

TOMORROWLAND

HAVANA CLUB X TOMORROWLAND: TML XV

Created by acclaimed Master of Cuban Rum, Asbel Morales, in collaboration with the creative minds behind Tomorrowland – one of the world’s largest and most impressive music festivals – this new super-premium rum is a tribute to the unique, celebratory atmosphere of the festival and the vibrant energy from the streets of Havana.

Havana Club TML XV has been crafted from a special blend of the finest rums bases in Cuba, and each of these bases has been ageing for a minimum of 12 years, and up to 40 years, in casks that are 60 years old. The result is a rare, limited-edition release of just 2,000 bottles that have been revealed at Tomorrowland festival in July 2019. The complex, dark rum can be enjoyed neat or with ice to highlight the richness of its flavours, including aromas of sweet tobacco, vanilla, butter toffee, caramelised tropical fruits, cinnamon, and other dark spices.

Tomorrowland - Image Ninon Fauvarque
Tomorrowland event

WHERE TO FIND AND HOW TO ENJOY HAVANA CLUB TML XV:

Havana Club TML XV is available at 15 of the trendiest and best cocktail bars in cities across Europe, including Artesian (London), Kwänt London (London), Bisou (Paris), Little Link (Cologne) and Paradiso (Barcelona). The full listing of 15 bars is available on the map below. Havana Club TML XV will also be available to purchase in top Belgian cavists while stocks last.

You can taste it neat on ice or use it to elevate classic Cuban Cocktails. You could also give a try to TML Cocktail, a bespoke one created by Ninon Fauvarque – winner of the Havana Club Cocktail Grand Prix 2018, available exclusively at Havana Club’s Bar Mañana onsite at Tomorrowland. The new serve is set to refresh festival-goers with a blend of Havana Club TML XV, apricot brandy, soft spice syrup, lime juice and iced green tea.

OTHER PROJECTS

99GINGER – BL99MING TOUR

99GINGER – BL99MING TOUR

Event

In 2019, 99GINGER and Havana Club joined forces to organize a tour of events around the world. In the most iconic venues of Toronto, Montreal, Porto, London and Hamburg, 99GINGER & Havana Club gathered the various communities of underground music around a sensual and pleasant common vibe.

BL99MING TOUR

99GINGER and HAVANA CLUB collaborated with local underground collectives from around the world… It was the perfect opportunity to connect with our foreign namesakes, in order to bring our audiences together around a common vibe and energy. We also created a merchandising for artists, including, of course, a bottle Havana Club 7 x 99GINGER!

99 Ginger Hamburg Party

OTHER PROJECTS

HAVANA CLUB X RSF

havana club project image

Collab

Retrosuperfuture and Havana Club come together to celebrate Havana as an inspiration: the culture, the city and the acetate. Throughout a capsule collection and a series of e-events, we cheer to the arts and craftsmanship of today’s scene. From Havana: the city, the rum, the material, stretching globally throughout 5 cities: Milano, Berlin, Moscow, Shanghai and Havana, Cuba.

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RETROSUPERFUTURE

THE COLLECTION

The acetate globally known as “Havana” has been forever an icon in the eyewear world, its name comes from the particular pigments of the Cuban tobacco leaves as they are drying to then become cigars. By creating an exclusive release of sunglasses, limited-edition bottle, long sleeve tee, and unique domino set in havana acetate, the two brands unite cultural urban scenes globally.

THE TOUR

For each city of the tour, the two brands have selected one ambassador that represents an organic growth in the local creative scene, therefore underlining their constant search of craftsmanship in today’s artistic culture. These ambassadors will team up with the Retrosu-perfuture and Havana Club for a series of online talks with their public fan base for a discus-sion on their work and their process of creation: from inspiration to conception. After all, the inspiration from tobacco leaves gave the name “havana” to the acetate, and havana acetate, in turn, inspired the RSF / Havana Club collection.

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