01/07/2020
HAVANA CLUB X SKEPTA
Havana Club y Skepta anunciaron una colaboración en exclusiva inspirada en las raíces cubanas de la marca y la herencia nigeriana de Skepta. Esta colaboración gira en torno a la nueva botella de edición limitada Skepta Havana Club 7, que se ha diseñado para apoyar a la comunidad global compartida.
LA COLABORACIÓN
Havana Club, Skepta y amigos conectados por unos valores y actitudes compartidos. En una época de inquietud e incertidumbre a nivel global, hay que mantenerse más firme que nunca junto a comunidades (a nivel local y global) que se reúnen para compartir ideas colectivas, puntos de vista y descubrimientos desde la distancia.
INSPIRACIÓN
Havana Club, Skepta and friends all connect over shared values and attitudes. At a time of global uncertainty and unrest this stands firm now more than ever, with communities – both local and global – coming together to share collective ideas, visions, and discoveries from afar.
Skepta drew upon this sense of discovery and community when he visited Cuba in 2019. In Havana, the international grime icon and Nigerian Yoruba chief found deep links between Yoruba culture and Afro-Cuban spirit. Yoruba heritage is infused throughout Cuban traditions with its links to the West African people and is experienced in the joyful energy and DIY spirit of Cuba which brings people together. It is a creative essence that Skepta also sees reflected in his own London community.
Together, this brought Skepta to the Cuban concept of ACHÉ; interpreted as the creative, universal spirit that binds all of us. It is aché which Skepta has channeled into his Havana Club 7 collaboration, with a bottle design symbolizing his vision of global community, brought to life through creativity, love, and cultural connections.
The new design features traditional Nigerian cultural symbols, including Ewe Oshun leaves used in Yoruba rituals, cowrie shells found in sacred statues of Elegua, as well as Guiro textiles and Conga drums. The bottle is dedicated to a global community of creative thinkers and doers – the people we raise toasts to the world over.
SKEPTA
