HAVANA CLUB x SNEAKERNESS
Collab
The Sneakerness Tour 2019 got itself a special Havana Club 7 Limited-Edition to cheer the conventions’ visitors and give true collectors an exclusive design inspired by sneaker materials. Thousands of sneakers aficionados reunited to connect around fashion, music, art and sport… over a glass of rum.
SNEAKERNESS
SNEAKERNESS 2019 TOUR
The Sneakerness 2019 Tour treated its visitors with a new meeting spot within their sneaker conventions: a Havana Club bar in the Chill Out area offering fresh drinks and the opportunity to win the Sneakerness x Havana Club Limited Edition bottle. In 2019, city stops benefeting from this operation included Zurich, London, Paris, Milan, Cologne and Rotterdam. Milan even got its own Friends & Family opening night with a dedicated prize wheel!
FOR COLLECTORS ONLY…
The Sneakerness Tour is mostly visited by serious collectors and in that sense, it was very natural for the Sneakerness and Havana Club teams to offer them something unique. Inspired by sneaker materials, this Sneakerness x Havana Club Limited Edition bottle was released in one thousand units only, distributed in seeding and raffling and enjoyed at the Chill Out area bar during the conventions. Stay tuned in the upcoming months because this is just the beginning…
OTHER PROJECTS
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LIMITED EDITIONS
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