HAVANA CLUB x DAILY PAPER
LIMITED-EDITION STREETWEAR CAPSULE COLLECTION
United by rich heritage and a deep rooting in street culture, iconic rum makers Havana Club and the influential Daily Paper have come together to celebrate that which forms the very pillar of both brands: authenticity, tradition, and eclecticism.
Commencing the collaboration with a one-off collection incorporating the many facets of both brands, the result is an exclusive 8-piece apparel line. Drawing inspiration from the rich Cuban roots of Havana Club and the creative aesthetic of Daily Paper, the collection features shades of black and gold — inspired by a ubiquitous gold chain.
The twist? This exclusive collection kicks off a search for 3 young, talented individuals who will be flown to Havana and mentored during a week-long creative workshop to produce the final pieces of the collection and feature in the campaign’s hero film. Want to participate?
The collection will be sold exclusively at SMETS in Brussels, MONAR in Antwerp and on Daily Paper’s webshop in February.
To celebrate this unique opportunity, Havana Club and Daily Paper are hosting an exclusive release party at Plein Publiek (Antwerp, Belgium) on the 26th of January, headlined by Belgian hip-hop sensation Darrell Cole, with music from Chale and Danga, and many other surprises...
Participated in our contest? Keep an eye on your emails to see if you got on our exclusive guestlist. We'll be giving away 50 duo-tickets.