Cuban Mode Landing Page
HAVANA CLUB CUBAN MODE
A RECIPE TO THE CUBAN WAY OF LIFE
We are proud to celebrate the unique Cuban mindset and vibrant collective energy – described as La Cubanía – of our island homeland with this global advertising campaign, Cuban Mode.
It captures the very essence of Cuba by combining iconic landmarks with vibrant party scenes through an unexpected journey across one Havana home. From the moment the doors open and you are invited inside, each frame bursts with colour and creativity as the intergenerational cast of locals share a slice of what makes life in Cuba so special.
AN ENERGY BORN IN CUBA BUT FELT BY ALL
Cuban Mode was shot entirely on location in Havana and is a showcase for our range of products, from the light and fresh white rum Original 3 Años – ideal for mixing in Cuban classic cocktails like the Daiquiri and Mojito – through to the rich and complex Havana Club 7 Años, a full-bodied rum that can be enjoyed sipping neat or on the rocks.
Cuban Mode is a visual feast for the eyes that was brought to life with the talent of renowned director Aisultan Seitov and with photography from the highly reputed photographer Jack Bridgland. These creative visionaries have helped us spread the essence of La Cubanía to a global audience.