When he created Havana Club 7, Maestro Ronero Don Jose Navarro, wanted to showcase the Cuban art of ageing rum to reveal the depth of Cuban flavours.In his own words Don Navarro describes it like this :
“ Havana Club 7 is the king of all aged rums. It has an intense and complex aroma, with a palate of honey, vanilla, chocolate, cocoa, sweet tobacco, dry fruits and spicy notes. ”
We wanted to bring out the rich flavours of Havana Club 7 to allow people to explore and enjoy our rum even more and this is why we created Essence of Cuba. It is a new way of experiencing Havana Club 7 :
Playing with the flavours and your senses regardless of how you enjoy the rum :Neat on the rocks, in long drinks or simple cocktails.
To create the Essence of Cuba flavours we wanted to find a partner with equal craftsmanship credential to match our rum maestros. The Bitter Truth company is just that: a small company started by to passionate bartenders to create all natural, top quality products following traditional methods.
Today in the world of professional bartendingThe Bitter Truth is the most awarded for the product quality.
Havana Club 7 with a twist
7 Presidente with a twist